Senior B2B Growth Marketing Consultant (Google Ads, SEO, CRO & Demand Generation)

Senior B2B Growth Marketing Consultant (Google Ads, SEO & Lead Generation) About STREVIO STREVIO is a Hong Kong-based AI and operational transformation company helping growing SMEs increase profit without adding headcount by eliminating operational bottlenecks across people, systems and workflows. Unlike traditional AI agencies, we don't sell generic automation or software licences. Every solution is designed around each client's operational workflows, business objectives and existing technology stack. Our clients include law firms, accounting firms, recruitment firms, consulting businesses, trading companies, logistics companies and other operationally complex SMEs. Project Objective We are looking for an experienced B2B Growth Marketing Consultant to help us build a scalable customer acquisition engine. This is not a standard Google Ads management role. We are looking for someone who understands how to generate qualified inbound leads for high-ticket B2B services with long sales cycles. Your role is to validate, build and optimise our inbound acquisition strategy. If the collaboration is successful, we are looking for a long-term growth partner. Phase 1 – Strategic Audit The first phase of the project is a strategic audit. Your objective is to determine whether Google Search can become a scalable acquisition channel for STREVIO and to provide a complete implementation roadmap. The audit should include: Website review Landing page review Assessment funnel review Positioning review Keyword research Commercial search intent analysis Competitor analysis Google Ads strategy Technical SEO recommendations On-page SEO recommendations Semantic SEO recommendations Backlink strategy recommendations Conversion Rate Optimisation (CRO) recommendations GA4 and Google Tag Manager review Conversion tracking recommendations Estimated CPC Estimated cost per qualified assessment Estimated cost per booked discovery call 90-day implementation roadmap Phase 2 – Long-Term Collaboration If the strategic audit demonstrates strong thinking and a clear roadmap, we intend to continue working together on: Google Ads management SEO Semantic SEO Technical SEO Backlink strategy Landing page optimisation Conversion optimisation Continuous campaign optimisation Monthly reporting and strategic recommendations About Our Business We do not sell software subscriptions. We provide bespoke AI-enabled operational transformation solutions. Typical sales cycles range from several weeks to several months. Our objective is not to generate website traffic. Our objective is to generate qualified discovery calls with business owners experiencing operational complexity. Success Metrics Success will be measured by business outcomes, including: Qualified assessment completions Cost per qualified assessment Qualified discovery calls Cost per qualified discovery call Qualified sales opportunities Overall lead quality We are not interested in vanity metrics such as clicks or impressions unless they contribute to measurable business results. Required Experience Mandatory: 5+ years managing Google Ads. Strong SEO expertise. Technical SEO experience. Backlink strategy experience. Strong understanding of Conversion Rate Optimisation (CRO). Google Analytics 4. Google Tag Manager. Proven B2B lead generation experience. Experience marketing high-ticket B2B services. Excellent English communication. Highly desirable: Demand Generation AI Search Optimisation Semantic SEO Marketing Automation Experience targeting CEOs, Founders, Managing Directors and Partners. Please Answer the Following Questions Describe the B2B lead generation project you are most proud of. What business was your client in? What was the monthly Google Ads budget? What was the average cost per qualified lead? How did you measure lead quality? Which SEO tools do you use most frequently? Which AI tools do you use in your SEO and Google Ads workflow? If you joined STREVIO, what would be your priorities during the first 30 days? Please share two or three relevant case studies with measurable business results. Why do you believe you are the right person for this project? We are looking for a strategic growth partner, not someone who simply manages advertising campaigns. If your focus is limited to running Google Ads without understanding the complete customer acquisition journey, this project is probably not the right fit.