Senior Beverage/CPG Creative Director + Shopify B2B, International & UX/UI Expert

Senior CPG/Beverage E-Commerce Creative Director + Shopify B2B & International Expert, Including Professional UX/UI Design Project Type: Fixed Price Budget: Up to $15,000 Industry: Beverage / Energy Drink / CPG / FMCG Platform: Shopify Level: Expert Only About the Project We are preparing to launch WOW SAFFRON, a premium saffron energy drink brand developed for the U.S. market with a long-term vision for international expansion. We are looking for an exceptional Senior CPG/Beverage E-Commerce Creative Director + Shopify B2B & International Expert with professional UX/UI expertise to create a premium, scalable global e-commerce platform. This is not a typical Shopify website project. We are not looking for someone who simply installs a Shopify theme, changes colors, adds products, and launches a store. We need a senior professional or specialized team capable of combining: Beverage/CPG Experience + Creative Direction + Professional UX/UI + Shopify Development + DTC E-Commerce + B2B/Wholesale + International Commerce Our goal is to build a digital platform that can eventually support: Consumers → Retailers → Chain Stores → Wholesale Buyers → Distributors → Importers → International Markets 1. Professional UX/UI Design — Required Professional UX/UI is a major part of this project. We expect the website experience to be designed professionally before full Shopify development begins. The scope should include: Information architecture Sitemap Customer journey mapping B2C user flows B2B/wholesale user flows Distributor/importer user flows Wireframes High-fidelity UX/UI Desktop design Mobile-first design Responsive design Interactive Figma prototype Navigation architecture Conversion-focused UX Product discovery experience Shopping journey Wholesale buyer journey International visitor journey Design system Typography system Visual hierarchy Reusable component library Organized Figma source files The final website should feel custom, premium, sophisticated, modern and international. It should NOT look like a standard Shopify template. 2. Proven Beverage / CPG Experience We strongly prefer candidates with direct experience in: Energy drinks Functional beverages Soft drinks Premium beverages Food & beverage brands CPG/FMCG Physical consumer products We want to see real brands and real commercial projects that you personally worked on. If the majority of your portfolio consists of SaaS, fintech, apps, dashboards, corporate websites, or generic Shopify stores, you may not be the right fit for this project. We specifically value professionals who understand how consumers discover, evaluate, trust, and purchase a new beverage brand. 3. Premium DTC E-Commerce The consumer-facing side of the website should provide a premium brand and shopping experience. Potential functionality includes: Premium homepage Product storytelling Product pages Multipack options Mobile shopping experience Shopping cart Conversion optimization Subscription/repeat-purchase capability if appropriate Store locator / Where to Buy capability Ingredient storytelling Brand story Product education Retail availability Reviews/social proof Email capture SEO-ready structure Fast site performance Scalable architecture for future products Creative direction for professional product photography, 3D renders, video, animation and other premium visual assets should also be considered where appropriate. 4. Advanced B2B / Wholesale Platform B2B and wholesale are extremely important parts of this project. The website should not simply have a page saying “Contact Us for Wholesale.” We want a professionally designed B2B experience capable of serving: Independent retailers Convenience stores Grocery stores Supermarkets Specialty retailers Retail chains Foodservice buyers Wholesale buyers Distributors Importers International partners The B2B UX should be designed around the needs of professional buyers. Potential capabilities include: Apply for a wholesale account Retailer registration Distributor application Importer inquiry Business/company information Buyer contact information Number of retail locations Country and territory Estimated purchasing volume Business verification Account approval workflow Approved wholesale accounts Wholesale pricing Case ordering Pallet ordering Minimum order quantities Volume pricing Request a quote Sample requests Account login B2B reorder functionality Order history Downloadable product information Sell sheets Product specifications Wholesale sales materials Sales representative contact The B2B/Wholesale section must have its own professional UX/UI and customer journey. 5. Retail Chain & Enterprise Integration-Ready Architecture We want the platform built with future retail growth in mind. We understand that major retail chains may operate through their own: EDI systems APIs Vendor portals Procurement platforms Purchase-order systems Inventory systems ERP systems We are NOT expecting one Shopify website to automatically connect to every major retailer worldwide. However, we want someone who understands B2B commerce architecture and can help us create an integration-ready foundation for future connections with retailers, distributors and enterprise systems where commercially appropriate. Experience with EDI, API, ERP, retailer/vendor integrations or B2B commerce integrations is highly valuable. 6. International / Multi-Country E-Commerce WOW SAFFRON is being built with international expansion in mind. We need an architecture capable of supporting: Multiple countries Multiple regions Multiple languages Multiple currencies Shopify Markets International domains/subdomains where appropriate Localized content Localized customer experiences Country-specific product availability Country-specific pricing where necessary Regional distributors International wholesale inquiries International distributor applications International SEO Regional landing pages We do NOT expect every country and every language to be fully activated on launch day. Instead, we want the international foundation designed correctly from the beginning, so additional countries, languages and markets can be added efficiently as the brand expands. 7. Creative Direction We are not simply looking for someone who follows our instructions. We want someone who can bring senior-level creative and commercial thinking to the project. You should be able to evaluate our existing: Brand identity Product Packaging Cans Multipacks Photography Visual assets Messaging Website direction and recommend improvements where necessary. We want someone who understands the complete commercial journey: Brand → Consumer → Retail Buyer → Chain Store → Distributor → Importer → International Market and can translate that strategy into a premium digital experience. 8. Shopify Development After UX/UI approval, the selected candidate/team should be capable of translating the approved designs into a professional Shopify implementation. We expect: Custom Shopify development Responsive implementation High-quality mobile experience Clean navigation Strong performance Appropriate Shopify app architecture B2B/wholesale implementation International architecture Analytics readiness SEO fundamentals Testing Quality assurance Launch support We want thoughtful development decisions rather than unnecessary apps that make the website slow, expensive, or difficult to maintain. 9. Who We Are Looking For You may be: A senior individual expert OR A small specialized team/studio But you must be able to demonstrate expertise across the major areas required for this project. Ideal expertise includes: CPG/Beverage Creative Direction Professional UX/UI Design Beverage/FMCG branding Shopify UX Shopify development Shopify B2B/Wholesale International Shopify architecture Shopify Markets Retail buyer UX Distributor UX Conversion optimization International localization API/EDI integration planning Premium consumer brand design 10. Required Deliverables At minimum, we expect the project to address: Strategy & Architecture Website strategy Information architecture B2C/B2B architecture International architecture Recommended technology/app stack UX/UI Sitemap User journeys Wireframes B2C flows B2B flows Desktop UX/UI Mobile UX/UI High-fidelity Figma designs Interactive prototype Design system Reusable components Shopify Shopify development DTC e-commerce implementation B2B/wholesale implementation International architecture Responsive implementation Testing QA Launch support 11. Required With Your Proposal DO NOT send us a generic Upwork proposal. To confirm that you have read this job description, begin your proposal with: WOW SAFFRON Then answer ALL of the following: Show us 3 real beverage, food, CPG or FMCG brands you personally worked on. Explain exactly what YOU did for each project. Show us your strongest professional UX/UI project for a physical consumer product brand. Show us your strongest Shopify e-commerce project. Show us a B2B/wholesale platform you have designed or developed. Have you designed separate B2C and B2B customer journeys? Please explain. Have you worked with Shopify Markets? Have you built multilingual and multi-currency Shopify experiences? Have you worked with international e-commerce localization? Do you have experience with API, EDI, ERP or retailer/vendor-system integrations? How would you structure WOW SAFFRON’s consumer and wholesale experiences differently? How would you architect the website for international expansion? What exactly would you deliver within our $15,000 fixed-price budget? What would NOT be included within that budget? What third-party Shopify apps, software or services would likely require additional monthly or annual fees? What timeline would you recommend from strategy through launch? Who specifically will perform the UX/UI work? Who specifically will perform the Shopify development? Will any part of the project be outsourced? If yes, explain exactly what will be outsourced. After launch, what support or warranty period do you provide for bugs and technical issues? IMPORTANT We already have: The physical product Product samples Printed cans Packaging designs Multipack designs Brand assets Product information The selected professional will be able to review these assets before finalizing the website’s creative direction. We are looking for someone who can help transform WOW SAFFRON into a premium, scalable digital commerce platform built for consumers, retailers, wholesale buyers, chain stores, distributors, importers and international markets. We value quality, strategic thinking and relevant experience over the lowest price. Budget Up to $15,000 Fixed Price We intend to structure the project through milestones, with UX/UI and architecture reviewed and approved before full development proceeds. Please Apply Only If: You have genuine experience relevant to this project and can demonstrate it with real work. Generic Shopify portfolios will not be prioritized. We are looking for a long-term professional relationship with the right individual or team as the brand grows internationally.