Senior Brand Designer / Creative Director (Industrial Brand Identity)

Overview I'm looking for a senior brand designer who can define and execute the visual identity for a modern industrial education company. This is not a landing page production role. This is not a UI/UX role. This is not a logo design project. I'm looking for someone who can take a collection of inspiration and synthesize it into a cohesive brand with a strong point of view. The Project I already have: Landing page mockups Brand inspiration Design references Photography direction Existing graphics Existing marketing assets Think of these as swatches. Your job is not to recreate them. Your job is to identify the common visual DNA across everything I've shared and create a cohesive visual identity that feels original while staying true to the underlying aesthetic. What Success Looks Like By the end of this project, the brand should feel like a brand that knows exactly what it is and I should have a Figma file that defines the brand visually. Think about companies like: YETI Rogue Fitness Carhartt Caterpillar Apple Starbucks You can recognize them instantly—even without the logo. That's the level of brand clarity I'm looking for. What I'm Looking For Someone who can answer questions like: What does this brand feel like? What belongs? What doesn't belong? What typography should define the brand? What photography style should define the brand? How should layouts feel? How should graphics feel? What emotional response should the brand create? Then actually bring that vision to life through design. Deliverables The first phase is defining the visual direction in Figma. Examples include: Visual identity board Typography system Color system Photography direction Layout language Graphic language UI direction Brand principles Example applications Once the direction is approved, future work may include: Landing pages Ads Social graphics PDFs Presentation templates Website components Marketing assets What I'm Looking For I'm looking for someone who can synthesize inspiration into something that feels cohesive, intentional, and unmistakably our own. Think Joanna Gaines but for Business Branding. She takes design inspiration and what the customer wants and then spins up the implementation that blows the customer away! Portfolio Requirements Please submit projects that demonstrate: Strong brand identity work Creative direction Premium visual systems Brands with a clear point of view I'm much more interested in seeing brands that feel distinct than generic SaaS websites. Paid Evaluation Shortlisted candidates will complete a 1-hour paid design exercise. The goal is not to produce a polished landing page. The goal is to demonstrate how you think, synthesize references, and translate a brand vision into a cohesive visual identity. Bonus Experience with brands in areas such as: Industrial Manufacturing Automotive Performance equipment Outdoor Premium consumer products Trades Engineering Workwear is a strong plus. If you're someone who enjoys creating brands with a strong point of view—not just attractive interfaces—I would love to see your portfolio.