Senior Brand & Digital Designer for Luxury Brand

We are looking for a highly creative freelance designer to partner with us on the development of a premium lifestyle and personal brand for a high-profile client. While we will provide the overall brand strategy, positioning, creative direction, messaging, and project management, we are looking for a designer who can translate that vision into beautiful, cohesive visual assets across digital platforms. The Vibe: Ultra-feminine, high-end beauty aesthetic. The branding should feel sophisticated and editorial. Think "luxury boutique meets modern digital influencer"—polished, aspirational, and timelessly chic. Consider attributes such as elegance, authenticity and empowerment. This is not simply a logo project. We are looking for someone who enjoys helping shape brands from the ground up and can think beyond individual deliverables to create a consistent visual identity. This will likely evolve into an ongoing relationship as the brand grows. Initial Scope - Brand identity exploration - Logo concepts and refinement - Color palette - Typography system - Brand style guide Secondary Scope - Website design (desktop and mobile) optimized for e-commerce conversion while maintaining the ultra-feminine high-end aesthetic. - Social media templates and creative direction - Digital marketing assets - Presentation materials - Downloadable guides and workbook layouts - Email/newsletter graphics - Additional brand assets as needed Qualifications Proven experience in senior-level design roles, specifically: - Personal brands, Coaches, authors, or thought leaders - Luxury wellness, Premium consumer brands, within the high-end beauty or lifestyle sectors. Expertise in both brand identity creation and responsive web design including e-commerce, utilizing Figma. A portfolio that demonstrates a mastery of sophisticated, ultra-feminine, and editorial aesthetics.