Senior Brand & Growth Strategist for Digital-Learning Diagnostic

We are an India-based, bootstrapped digital-learning business seeking a senior strategist for a focused, founder-facing initial assessment. This is not a request for a logo, visual identity, paid-media management, generic SEO audit, ongoing fractional-CMO retainer, or implementation work. The business has meaningful traction across content, search, web, and mobile: - 120k YouTube subscribers and 295 published videos - 255.8k Google impressions, 1,744 organic clicks, and 0.7% CTR in the latest 28 days - Android, iOS, and web availability - Approximately 314 active app users and 997 active Android devices We need a concise outside view of what the business should stand for, how its value should be explained, where the customer journey appears to lose people, and which few actions deserve attention first. Focused outcomes - Identify the most important brand-positioning and messaging gaps - Review the high-level journey from content/search to website, app-store decision, onboarding, and activation - Identify the top 5–7 website/app conversion and growth priorities - Distinguish messaging issues from product, UX, distribution, and measurement issues - Recommend a prioritized 30-day action list with impact, effort, dependencies, and success signals Deliverables - Concise 5–8 page memo or deck - One-page message hierarchy - Lightweight annotated customer journey - Ranked action backlog - 60-minute final working session Working model - Expected effort: approximately 5–7 hours over 7–10 calendar days - Fixed total budget: US$500 - One 45-minute founder kickoff, asynchronous review, and one final readout - No implementation in this engagement - One light revision round What to include in your proposal 1. Your proposed approach for this bounded assessment 2. One relevant redacted sample or case study showing the quality of your thinking 3. Confirmation that you can deliver the stated outputs within the fixed US$500 budget 4. Who will personally do the work 5. A short example of how you have distinguished a messaging problem from a product or conversion problem We value demonstrated strategic thinking, clear prioritization, and high-quality work over nationality or direct niche experience. Please do not send a generic agency credentials deck.