Senior Brand Identity Designer for Established Ecommerce Brand

We're an established ecommerce company with over 30 years of history preparing for a major brand evolution alongside a new ecommerce platform. We're looking for an experienced Brand Identity Designer or Branding Studio to help modernize our visual identity while preserving the trust and recognition we've built over the years. This is not simply a logo redesign. We're looking for a strategic branding partner who can guide us through the discovery process and create a scalable visual identity system for long-term growth. About the Project: The project includes evaluating our existing brand and developing a cohesive visual identity that can support both our current business and future expansion. Scope of Work The selected consultant may help with: - Brand discovery and research - Stakeholder workshops/interviews - Competitive analysis - Brand positioning recommendations - Logo evaluation (refresh or redesign) - Visual identity system - Color palette - Typography - Brand icon/mark - Brand guidelines - Digital-ready assets - Organized source files Ideal Experience We're looking for someone with experience in: - Brand identity design - Rebranding established companies - Ecommerce brands - Brand strategy - Brand architecture - Brand guidelines - Experience working with retail, consumer products, outdoor brands, or technology companies is a plus. Please Include - A link to your portfolio - 2–3 branding projects most similar to this engagement - A brief overview of your branding process - Estimated timeline - Estimated project budget - Whether you're an independent consultant, boutique studio, or agency We're looking for someone who can provide strategic guidance throughout the branding process not simply design a logo. Please begin your proposal with the words "Brand Strategy" so we know you've read the full project description.