Senior E-Commerce Growth Auditor for Shopify Site Audit

Senior E-Commerce Growth Auditor for Shopify Site Audit We are looking for a senior-level e-commerce growth consultant to conduct a comprehensive audit of our Shopify-based e-commerce website and marketing ecosystem. This is an audit-only engagement. We are not looking for someone to implement the recommendations during this project. The goal is to get independent, evidence-based analysis of what is working, what is not working, and what we should prioritize next. U.S. Elite is an established e-commerce retailer in the tactical gear, law enforcement, military, and professional outdoor equipment space. We have strong brand recognition, a loyal customer base, a broad product catalog, and a functioning marketing stack. We believe there is meaningful room to improve conversion, site performance, product discovery, and marketing efficiency. The main focus of this project is our e-commerce site and customer journey. Other systems and marketing channels may be reviewed where they directly affect site performance and conversion. A more detailed project brief is attached for qualified candidates to review. What We Need Reviewed We are looking for a practical, evidence-based audit across areas such as: Full conversion funnel from landing page to product page, cart, checkout, and purchase Mobile vs. desktop experience Collection structure, product discovery, onsite search, filters, and merchandising Product detail page structure, messaging, trust signals, and conversion blockers Shopify / Shopify Plus capabilities and constraints GA4 and tracking credibility Google Search Console and SEO fundamentals Google Merchant Center and product feed health Klaviyo lifecycle flows and segmentation where they impact conversion and retention Paid media efficiency where landing pages, tracking, feeds, or merchandising may be limiting performance Competitive positioning and specific site-level opportunities Value proposition clarity: whether the site clearly communicates why customers should buy from us Heatmap/session replay review using Microsoft Clarity or a similar tool For Microsoft Clarity/session replay, we are looking for guidance on setup and analysis. We are not expecting the freelancer to take full ownership of implementation without coordination. Deliverables We want clear, decision-ready outputs, not a long generic report. Expected deliverables include: Executive summary with top wins, blockers, and priorities Red / Yellow / Green health dashboard across key audit areas Prioritized backlog of opportunities by impact vs. effort Site friction / speed-bump map 30/60/90-day action plan with recommended experiments and success metrics Channel investment guidance with practical Good / Better / Best options Final readout presentation with our leadership team Follow-up Q&A after internal review What We Are Looking For Required: Strong experience auditing e-commerce websites Shopify experience required; Shopify Plus experience preferred Strong CRO and funnel analysis background Ability to work across GA4, Google Search Console, Shopify data, and marketing platform data Experience evaluating site structure, merchandising, product discovery, PDPs, and checkout flow Ability to distinguish between symptoms and root causes Clear, direct communication style Comfortable presenting findings to business leadership Independent thinker who will tell us what the evidence shows, not just what sounds good Preferred: Experience with Klaviyo Experience with Google Merchant Center / product feeds Experience with Microsoft Clarity, Hotjar, or similar session replay tools Experience with tactical, outdoor, law enforcement, military, or other technical product categories Experience auditing stores with large product catalogs Engagement Details Type: Freelance / contract Location: Remote, U.S. preferred Time Zone: Some overlap with U.S. Eastern Time preferred for stakeholder interviews and presentation Timeline: Approximately 5–6 weeks Budget: Fixed-price, milestone-based Start: As soon as we find the right candidate We expect this project to be structured in phases: Discovery, stakeholder interviews, and access planning Site and data audit Findings, recommendations, and deliverables Leadership readout and follow-up Q&A Access to systems will be coordinated after hire and, if needed, NDA. We prefer read-only access where possible. To Apply Please include: A brief summary of your relevant e-commerce audit experience One or two examples of similar audit or diagnostic work Your proposed approach, timeline, and milestone structure Your proposed fixed fee Any key questions you would want answered before starting Please do not send a generic agency pitch. We are specifically looking for someone who can perform an independent audit and produce a prioritized, practical roadmap. This is not a contract-to-hire role and it is not intended as an implementation retainer. We are looking for an unbiased audit that helps us make better decisions.