Senior Conversion Rate Optimization (CRO) Specialist

About the Role We are seeking an elite, data-obsessed CRO Specialist to own and scale our direct-to-consumer (DTC) funnel. You will be responsible for conceptualizing, building, and optimizing high-converting landing pages, advertorials, and offer structures that drive aggressive customer acquisition from Meta ads. This is not a theoretical or brand-awareness role. You will work directly at the intersection of paid acquisition and site conversion, taking cold traffic from Meta ads and turning it into revenue through rapid A/B testing, copy angle variation, and offer optimization. Key Responsibilities Funnel & Landing Page Optimization: Design, build, and deploy custom landing pages, listicles, advertorials, and offer pages optimized specifically for cold Meta traffic. Offer Strategy & Architecture: Test and refine bundles, free-gift-with-purchase (GWP) offers, subscription models, tiered discounts, and post-purchase upsells to maximize Average Order Value (AOV) and Lifetime Value (LTV). Meta-to-Page Alignment: Work closely with the media buying team to ensure seamless messaging, visual hooks, and continuity between top-of-funnel Meta ad creatives and landing page experiences. Hypothesis & A/B Testing: Formulate quantitative and qualitative hypotheses, launch rigorous A/B and multivariate tests, analyze heatmaps and session recordings, and iterate based on data. Technical Execution: Build and manage pages using visual page builders (e.g., Replo, Shogun, GemPages, PageFly) and Shopify/e-commerce platforms without relying heavily on developer support. Mandatory Requirements CRITICAL REQUIREMENT: Candidates must possess proven experience managing CRO and landing page strategy at an 8-figure ($10M+) or 9-figure ($100M+) DTC e-commerce brand actively spending significant budget on Meta (Facebook/Instagram) ads. Mandatory Track Record: You MUST have direct, hands-on experience scaling e-commerce funnels receiving cold traffic from Meta. Proof Required: You will be required to submit anonymized performance proof, case studies, or dashboard screenshots (revenue scale, conversion rate lifts, or AOV improvements) during the initial screening process. Applications without proof will not be reviewed. Industry Preference: Direct experience scaling a high-volume DTC Supplement, Nutraceutical, or Wellness brand is strongly preferred (experience with high-subscription, multi-buy, or compliance-heavy offers). Technical Mastery: Deep experience with page builders (Replo, PageFly, Shogun, etc.), analytics/testing tools (VWO, Optimizely, Microsoft Clarity, Hotjar, Google Analytics 4), and Shopify. Direct Response Native: Mastery of direct-response copywriting, consumer psychology, hook angles, and offer structuring. How to Apply To be considered for this role, submit your resume along with a brief breakdown of your past DTC experience. You must attach proof (case studies, anonymized revenue/conversion dashboards, or portfolio pages) demonstrating your CRO work at an 8- or 9-figure DTC brand operating on Meta.