Senior Creative Digital Marketing Strategist

I’m looking for a senior-level creative digital marketing professional to support a new project in the gardening, garden centre and outdoor-living space. This is not a junior social media assistant role. I need someone who can think strategically, bring strong creative direction, and help shape the marketing approach from the ground up. The role will be mainly focused on social media strategy, creative content and brand positioning, but you should also have a strong wider understanding of digital marketing, including SEO, content marketing, email, paid social and customer journeys. You should be comfortable helping with: Social media strategy and content planning Creative campaign ideas Reels, TikTok and short-form video concepts Content pillars and brand messaging Copywriting for posts, emails and website content SEO content ideas and blog strategy Email marketing ideas and campaign planning Competitor and market research Audience research and positioning General digital marketing strategy I’m looking for someone who can do more than just create posts. I need someone who can look at the bigger picture, understand the opportunity, challenge weak ideas, bring fresh thinking, and help build a brand that people actually want to follow, trust and engage with. A good fit would be someone who: Has strong experience in social media and digital marketing strategy Has worked on brand-building or early-stage marketing projects before Can create clear content strategies, not just content calendars Has a strong creative eye and understands what performs on social Can write sharp, engaging copy Understands SEO, blogs and organic growth Understands email marketing and customer retention Is commercially minded and proactive Can work independently and bring ideas without needing constant direction Ideally has experience or interest in gardening, lifestyle, home, retail, ecommerce or local business marketing This will likely start as freelance/part-time strategic support, but there is potential for ongoing work if it goes well.