Senior Creative Strategist / DR Copywriter — 8-Fig DTC Supplements Group

We're an 8-figure DTC supplement group running aggressive DR on Meta — 3 brands, multiple winners past $100-500K spend. The strategist here owns it all: research, scripts, briefing editors, feedback loops, iterating on winners, owning the performance numbers. End-to-end. We're hiring one or multiple senior creative strategists who scrolls FB Ad Library and Instagram/TikTok organic before breakfast and has written ads that scaled past 6 figures in spend. Worked at 7-9 figure DTC brands? You geek out on avatar research, deep-dive Reddit threads and Amazon reviews, and write from mechanism and root cause — not vibes? If so, keep reading. What you get 💰 • Strong base salary + uncapped performance bonus (% of ad spend on your winning concepts) — your upside scales with every winner you ship. • We hire strong strategists across the board — but for the elite, we pay top dollar. If you're top-tier, your compensation will reflect it. • Long-term partnership — not one-off project work • Weekly strategy calls with the founder + creative team — you're in the room where decisions happen • Direct collaboration with our video editors, media buyers, and founders who actually know DR • Real career trajectory — top performers move into Creative Director or partner on new brand launches What you'll own 📊 • The entire creative pipeline — research → ideation → scripts → production → launched ads → performance • Customer + avatar research and VOC mining • Our video editor + designer team — briefs, creative direction, reviews, revisions • 15-20 fully produced ads/week — all high-quality, intent-driven, data-grounded • Creative testing plans — what to test, what to scale, what to kill, what to iterate • Performance feedback loops / pattern extraction — data drives next tests, not gut • Weekly creative reporting — hit rate, winners scaled, learnings for next batch • Landing pages, advertorials, listicles, sales page angles — full funnel What we provide 🛠️ • Dedicated video editor + budget to scale the team when output demands it • Budget for AI tools and creative software • Existing foundation — avatar dossiers, VOC libraries, mechanism database, winners pipeline across our 3 brands Formats you'll work across 🎬 🎬 Mini-VSLs (1.5–7 min) 🎬 Podcast-style ads 🎬 AI talking head + AI UGC concepts 🎬 Animation concepts (Pixar, claymation, 3D, cartoon) 🎬 Native static ad concepts 🎬 Advertorials + landing page angles Important: you don't need to be a hands-on AI video editor. But you do need to understand these formats well enough to brief them, judge them, and know what makes them convert as DR. Strong plus: if you can also edit and prototype your own concepts — strategists who can make their own rough cuts move faster and ship more winners. Mindset we're hiring for 🎯 You're obsessed. → Obsessed with becoming the avatar — research goes so deep you're not studying them, you ARE them → Obsessed with psychologically and emotionally loaded copy. You don't write words, you write conversion machines. Psychological warfare. → Obsessed with intent-driven ads grounded in research and data, not vibes → Obsessed with Direct Response: script structures, mass desire, pain point, objections, proof, awareness stages, root cause, unique mechanism, bridging pain to desire, transformation journey → Obsessed with catching trend formats early — deep in IG and TikTok organic, dissecting viral content before it becomes ads You'll thrive here if ✅ ✅ You've shipped DR scripts and concepts at real ad spend — 7-9 figure DTC, scripts scaling past 6 figures (proof + data required) ✅ You can deconstruct any winning DR ad in 5-10 minutes — hook, mechanism, structure, why it's converting ✅ You think in mechanisms, avatars, sophistication levels, market awareness, and can name where each came from ✅ You speak Meta creative metrics fluently — hook rate, 3s/25%/50% hold, CTR, CVR, CPA, ROAS, AOV ✅ Copy and storytelling are everything. You feel beats before you write. ✅ You live in FB Ad Library + Instagram/TikTok organic. Know what's trending in supplement DR this week and bring concepts unprompted ✅ You're a research animal — Reddit, Amazon reviews, YouTube/TikTok comments, support tickets, customer surveys, competitor funnels + advertorials, podcast transcripts, studies, AI deep search ✅ Zero ego on feedback. You iterate fast and actually learn from it. And if you're a DR research animal 🧠 🧠 You've studied (and applied) Schwartz, Halbert, Stefan Georgi, Justin Goff, Eddie Shleyner. Can name what stuck from each 🧠 You can brief and coordinate video editors (you'll work directly with our editor team) + UGC creators (mostly AI for now) 🧠 Strong prompter — but AI is a TOOL, not THE BRAIN. You use Claude/GPT/Gemini for speed (research, scraping, deconstruction drafts, hook iteration), but you READ every output, kill the slop, and add real human thinking. You've built prompt libraries that 10x your workflow without replacing your judgment. 🧠 You maintain a strong personal swipe file of brands / funnels / ads / hook library / mechanism database 🧠 High level of written + spoken English (you'll write scripts and briefs all day, clarity matters) Strongly preferred: ➕ Worked with 7-9 figure DTC brands with specific winners + data (scripts scaling past $100K spend) ➕ Worked with direct response and/or health/supplement brands (compliance-aware but can push boundaries) ➕ Completed DR/Copywriting/Creative strategy course: Evolve, Zakaria Ecom Masterclass, Stefan Georgi, EcomTalent ➕ Built or hired creative teams at a 7-9 fig DTC brand ➕ Experience coordinating a creative pipeline against weekly KPIs ➕ Built tight feedback loops with teams — research and ad performance data drives your next concepts, not your gut Don't apply if: ❌ You're a "copywriter who also does strategy" — you need to be an expert at both ❌ Your portfolio is brand voice, lifestyle copy, generic ecom, coaching videos, organic social, or content calendars ❌ You have no sense for health/supplement compliance boundaries ❌ You speak in vague creative language ("it tells a story", "it feels authentic") instead of performance terms (hook rate, hold rate, CTR, CVR, CPA, ROAS) ❌ You ship AI slop. You let LLMs think for you, paste outputs without reading them, and call it "research", "concepts" or "scripts" ❌ Answers written by AI will be auto-rejected. Commitment: Long-term — full-time base salary + performance % on ad spend. We care about output and performance. Hiring process: 1️⃣ Fill the screening questions (no detailed replies = auto-rejected) 2️⃣ Portfolio + (optional) Loom review (3-5 min walkthrough of your best DR work) 3️⃣ Paid trial: 2-3 concepts/scripts 4️⃣ If it's strong, we start long-term A players only. Non-DR / non-ecommerce work will be ignored. Do not send generic proposals.