Senior Creative Strategist (Meta Ads | Women's Wellness | DTC E-commerce)

About the Role We're looking for a Senior Creative Strategist to own the creative strategy for one of our flagship eight-figure women's wellness brands. This is not a copywriting or media buying role. Your job is to build the creative system that consistently produces winning ads through research, data analysis, structured testing, and clear creative direction. You'll work directly with the founder, media buyer, creative team, and video editors to turn performance insights into high-converting ad creatives. What You'll Do - Own the creative strategy for a high-spending Meta Ads account. - Analyze Meta Ads performance and identify winning patterns, creative fatigue, and new testing opportunities. - Build and maintain a structured creative testing framework. - Write exceptionally clear creative briefs for UGC creators, scriptwriters, designers, and video editors. - Translate performance data into actionable creative concepts. - Work closely with the media buyer to understand performance and prioritize testing. - Communicate directly with the founder on creative direction, priorities, and strategy. - Manage the creative production pipeline to ensure briefs are executed correctly and on time. - Continuously research competitors, trends, customer psychology, and new angles. - Develop hooks, messaging, offers, mechanisms, and testing hypotheses backed by data. Requirements - Minimum 3 years of experience as a Creative Strategist. - Strong experience with Meta Ads for DTC e-commerce brands. - Experience in wellness, supplements, health, or women's health brands is strongly preferred. - Deep understanding of performance marketing and direct response advertising. - Comfortable reading Meta Ads Manager and making decisions from performance data. - Proven ability to manage multiple creative projects simultaneously. - Excellent communication skills. - Experience managing creative teams and coordinating with editors, designers, and content creators. - Ability to give structured, detailed, and actionable creative briefs. - Highly organized with strong systems thinking. Bonus Points - Experience growing organic social content. - Experience with TikTok Shop. - Experience working with eight-figure brands. - Experience using creative research tools such as Motion, Foreplay, AdSpy, Atria, or similar platforms. - Background in copywriting or consumer psychology. What Success Looks Like - Consistent pipeline of high-quality creative tests. - Faster creative iteration cycles. - Clear communication across creative, media buying, and leadership. - Winning creatives backed by structured research instead of guesswork. - A scalable creative operating system that improves performance over time. About You You love data as much as creative work. You can spot patterns in ad performance, identify why creatives win or lose, and translate those insights into briefs that editors and creators can execute without confusion. You're proactive, organized, and comfortable taking ownership of the creative strategy for a brand spending significant budgets on Meta. To Apply Please include: 1. A short introduction about yourself. 2. Your experience with wellness, supplements, or health brands. 3. The largest monthly Meta ad budget you've worked with. 4. Two or three brands you've personally worked on. 5. One example of a creative strategy or testing framework you've built. 6. Your favorite KPI when evaluating creative performance and why. 7. Links to any portfolios, case studies, or examples of your work.