Senior DTC Growth Consultant — Meta & YouTube Ads, Creative Strategy, Landing Pages & Funnels

We are looking for a senior, hands-on growth consultant who has personally built and scaled customer-acquisition systems for successful DTC or subscription brands. This is not a role for someone who only knows how to operate Meta Ads Manager or send monthly reports. We need someone who can connect: * Customer research and positioning * Offers and messaging * Performance creative * Meta and YouTube advertising * Landing pages and conversion funnels * Tracking and attribution * Testing, optimization, and scaling About us W're a premium cybersecurity consumer brand and focused on US. Most of our growth came through affiliates on youtube & referrals and SEO. We now want to get into performance marketing which we've not been able to work. We have product-market fit and a differentiated product. We now want to build a more predictable paid-acquisition engine. What we need We want to begin with a strategic audit and growth plan. The right consultant can then help us implement the strategy and potentially remain involved on an ongoing basis. Phase 1: Audit and strategy You will: * Audit our existing Meta and YouTube advertising, funnels, landing pages, messaging, creative, and tracking * Review customer data, testimonials, sales conversations, competitors, and existing advertising * Identify our strongest customer segments, pain points, objections, offers, and acquisition angles * Recommend whether each audience should go through direct purchase, lead generation, booked consultation, VSL, advertorial, or another funnel * Assess Meta Pixel, Conversions API, GA4, UTMs, CRM attribution, and offline conversion tracking * Develop a performance-creative strategy covering hooks, concepts, formats, scripts, briefs, and testing cadence * Produce landing-page recommendations, wireframes, copy direction, and conversion hypotheses * Create a prioritized 90-day acquisition and experimentation roadmap * Define the metrics we should use to evaluate traffic quality, funnel conversion, CAC, payback period, and scale readiness Phase 2: Implementation and scaling If the initial engagement is successful, you will help us: * Launch and optimize Meta and YouTube campaigns * Build a repeatable creative-testing system * Create briefs for designers, video editors, UGC creators, and copywriters * Oversee landing-page and funnel implementation * Run structured conversion-rate experiments * Analyze results weekly and determine what to stop, iterate, or scale * Improve qualified-lead rate, sales conversion, customer-acquisition cost, and payback period * Coordinate with our internal team and external creative or technical resources Who we are looking for You should have: * At least five years of hands-on performance-marketing or DTC growth experience * Personally helped scale at least one brand to $100,000+ in monthly ad spend or another meaningfully comparable level * Experience with subscription, high-ticket, premium, or considered-purchase products * Deep knowledge of both Meta and YouTube direct-response advertising * Strong performance-creative judgment—not simply media-buying experience * Experience building or substantially improving landing pages and acquisition funnels * Strong understanding of attribution, conversion tracking, and incrementality * The ability to discuss actual business results, including spend, revenue, CAC, conversion rates, and your exact contribution * Excellent written and spoken English Experience in cybersecurity, telecom, financial services, insurance, personal protection, or other trust-sensitive categories is helpful but not required. Please do not apply if: * Your experience is primarily social-media management * You have only managed campaigns created and directed by someone else * You measure success primarily through impressions, clicks, or platform-reported ROAS * You cannot explain your personal role in the brands included in your portfolio * You intend to hand the project to a junior team after the contract begins This is initially a consulting engagement, but we want someone who is willing and able to stay involved through execution. You may work with a small team, but please identify who will personally lead our account and attend strategy meetings. We're happy to move it full time. Please answer all screening questions with specific numbers and examples. Generic or AI-generated proposals that do not address the questions will not be considered. There'll be added performance bonus of 20%