Senior Digital Marketer (Meta + Google Ads) with WordPress & Light Design — Fast Turnaround

We are seeking an experienced, hands-on digital marketer to support the development and ongoing optimization of Meta and Google Ads campaigns for a healthcare services company focused on patient recruitment for clinical research. The ideal candidate can manage paid media strategy and execution, build or update WordPress landing pages, implement tracking, and create simple ad graphics or flyers as needed. This is not a strategy-only role. We need someone who can develop recommendations and also complete the work required to launch and improve campaigns. The initial phase will focus on building or refining one to two landing pages, setting up campaign tracking, and launching Meta and Google Ads campaigns. After the initial setup, we anticipate similar ongoing projects and weekly campaign optimization needs. Responsibilities Develop, launch, and optimize Meta and Google Ads campaigns. Build or update one to two WordPress landing pages. Write clear and effective ad and landing page copy. Configure GA4, Google Tag Manager, pixels, conversion events, and UTMs. Create simple ad graphics, flyers, and other campaign materials using Canva or Adobe tools. Review campaign performance and recommend practical optimizations. Maintain organized ad accounts, documentation, and handoff notes. Follow healthcare advertising and privacy requirements, including avoiding health claims and the use of PHI in advertising platforms or analytics. Requirements At least three years of experience managing Meta and Google Ads with measurable results. Experience building WordPress landing pages using Elementor, Divi, Gutenberg, or a lightweight theme. Strong working knowledge of GA4, Google Tag Manager, pixels, conversion tracking, and UTMs. Strong copywriting skills for ads and landing pages. Basic graphic design skills using Canva or Adobe. Ability to independently manage projects from concept through implementation. Availability for regular collaboration during U.S. Central Time business hours. A strong Upwork work history, with a 90% or higher Job Success Score preferred. A portfolio or case studies demonstrating relevant work. Preferred Qualifications Experience marketing healthcare, clinical research, or other regulated services. Experience with conversion rate optimization. Basic landing page SEO knowledge. Experience using Figma for mockups or campaign planning. How to Apply Please include the following in your application: Use the subject line: Digital Marketer — [Your Name] Provide up to three links to relevant projects involving landing pages, Meta Ads, or Google Ads. Include one or two screenshots or redacted reports showing how you organize and manage ad accounts. Provide a brief overview of how you would approach the work Provide your proposed hourly rate Additional Information An NDA will be required. Company assets may not be used outside this engagement. No protected health information will be entered into advertising platforms or analytics systems. We value organized processes, clear communication, and documented handoffs. Category: Social Media Marketing Project Scope: Medium-term engagement, approximately one to three months, with the potential for ongoing work Experience Level: Expert Location Preference: United States Budget: $30–$80 per hour Employment Type: Freelance; not currently intended as a full-time position