Senior Digital Marketing & Meta Ads Specialist

We are looking for a Senior Digital Marketing & Meta Ads Specialist to lead the marketing efforts for our growing portfolio of Christian brands, including Bible-based apps, educational products, and digital resources. This is not an entry-level position. We are looking for a strategic, data-driven marketer who has a proven track record of scaling brands through paid advertising and digital marketing. Since our products are centered around Biblical teachings, applicants should have a solid understanding of the Bible and be able to create marketing campaigns that resonate with Christian audiences. Responsibilities - Develop and execute comprehensive digital marketing strategies to drive growth and sales. - Plan, launch, manage, and optimize Meta (Facebook & Instagram) advertising campaigns. - Scale profitable campaigns while maintaining target ROAS and CPA. - Build and optimize customer acquisition funnels. - Conduct audience research and develop targeting strategies. - Analyze campaign performance and provide actionable insights based on key metrics. - Identify new opportunities to increase conversions, revenue, and brand awareness. We're looking for a long-term marketing partner who can combine strategic thinking, strong paid advertising expertise, and an authentic understanding of Christian values to help grow our brands and make a meaningful impact.