Senior Email Marketing Strategist for Growing DTC E-Commerce Brand

We are a growing DTC e-commerce brand looking for a senior email/lifecycle marketing strategist to help us improve our email marketing program, increase retention, grow our owned audience, and create a clear strategy our internal team can execute. We are looking for someone who has experience working with successful 7-figure and/or 8-figure e-commerce brands and can help us build the systems, flows, automations, and strategy needed to scale. The brand name will be shared with shortlisted candidates after initial screening. What We Need Help With We want a senior strategist to review our current email marketing setup and help us build a stronger lifecycle marketing system. Key areas include: * Auditing our current email/SMS setup, flows, automations, signup forms, segmentation, campaign strategy, and reporting * Recommending the ideal flow architecture for our business, including welcome, browse abandonment, cart abandonment, checkout abandonment, post-purchase, cross-sell, replenishment, winback, VIP, sunset, and other relevant flows * Helping us maximize email and SMS signup capture across our website, checkout, popups, landing pages, offers, and post-purchase journey * Creating a clear retention and lifecycle marketing strategy for our internal team to follow * Building or improving segmentation strategy, including customer behavior, purchase history, LTV, RFM, product interest, engagement, and lifecycle stage * Reviewing our current campaign calendar and advising on promotional, educational, seasonal, and product-focused sends * Defining best practices for subject lines, offers, cadence, deliverability, personalization, testing, and reporting * Creating briefs and strategic direction for our internal copy/design/execution team * Helping us identify quick wins as well as longer-term opportunities to increase revenue from owned channels Ideal Candidate You should have deep experience with DTC e-commerce email marketing, preferably for brands that have scaled to 7 or 8 figures in annual revenue. We are especially interested in someone who has: * Led email/lifecycle strategy for successful DTC e-commerce brands * Worked with brands doing 7+ figures in annual revenue, ideally including brands that have reached 8 figures * Strong experience with Klaviyo and Shopify * Experience building and optimizing automated flows * Strong understanding of retention, repeat purchase, LTV, segmentation, and customer journeys * Experience improving email/SMS signup rates and list growth * Ability to review data and translate it into practical recommendations * Experience working with internal teams, designers, copywriters, and operators * Strong strategic thinking, not just tactical execution * Clear communication and the ability to create documentation/playbooks Bonus points if you have experience with: * High-volume consumer product brands * Amazon + Shopify brands * Subscription, replenishment, or repeat-purchase businesses * CRO and onsite conversion strategy * SMS marketing * Loyalty/referral programs * Post-purchase retention strategy * Deliverability audits Deliverables We are open to structuring the project based on your recommendation, but we expect the initial engagement to include: 1. Audit of current email/SMS program 2. Recommended lifecycle flow map 3. Signup/list growth strategy 4. Segmentation strategy 5. Campaign calendar recommendations 6. KPI/reporting framework 7. Internal execution playbook for our team 8. Prioritized roadmap of quick wins and longer-term improvements After the strategy phase, there may be an opportunity for ongoing advisory or monthly strategy support. What We Are Not Looking For We are not looking for someone who only designs emails. We are not looking for a junior Klaviyo operator who simply builds flows without strategic thinking. We are not looking for generic email templates or copy-paste recommendations. We need someone who can look at a real e-commerce business, understand where we are today, and tell us what we should do next, why it matters, what to prioritize, and how our team should execute.