Senior Facebook & Instagram Ads Specialist (Fixed-Price + Performance Milestones)

We are an eCommerce brand seeking a Senior Facebook & Instagram Ads Specialist to manage our paid media performance. This is a part-time role (10–12 hours/week) with potential for long-term collaboration. Note: We already have a design and content team in place. We are looking specifically for a performance marketer to handle paid strategy, not organic social media management. Compensation Structure: 14 Days Fixed Fee: $100 total (paid via Upwork milestones: $50/week for 2 weeks). * Performance Bonus: $5 per verified sale generated through campaigns. * Note: All performance bonuses will be paid via Upwork milestones upon verification of sales data. * Time Commitment: Maximum 10–12 hours per week. Responsibilities: * Plan, launch, and manage paid advertising campaigns on Facebook and Instagram. * Develop audience targeting strategies and conduct A/B testing for creatives and audiences. * Monitor campaign performance, analyze data, and provide actionable optimization recommendations. * Scale successful campaigns while maintaining ROAS targets. * Collaborate with our internal team on ad creative direction and overall campaign strategy. Requirements: * Proven experience managing Meta Ads Manager for eCommerce brands. * Strong understanding of retargeting strategies and conversion tracking. * Ability to interpret performance data to make real-time optimization decisions. * Experience managing monthly ad budgets (please specify range in proposal). To Apply: Please include the following in your proposal: 1. Examples of eCommerce campaigns you have managed. 2. Specific results achieved (e.g., ROAS, CPA, revenue growth). 3. Industries you have worked in previously. 4. Typical monthly ad budgets you have managed. 5. A brief overview of your approach to testing new campaigns. Important Compliance Note: All work and payments must remain on Upwork. We do not accept off-platform payments or communication.