Senior Google Ads (PPC) & SEM Specialist for Multi-Location Lead Generation

Overview We are seeking an experienced Google Ads / SEM specialist to help improve lead generation performance across multiple brands and locations in the accessibility and residential construction industries. We operate several companies across the United States and are looking for a strategic SEM partner who can help audit existing efforts, identify opportunities, improve campaign performance, and support ongoing growth. This engagement will begin with a paid test project and may develop into a longer-term relationship for the right candidate. About Us We are part of a group of accessibility and residential mobility companies led by Cibes Symmetry. This position is not focused on a single brand or location. The successful candidate may ultimately support Google Ads and SEM initiatives across multiple brands, sales entities, dealer networks, and geographic markets throughout the United States. Our business operates through several sales entities, markets, and showroom locations, and we are looking for someone who understands how to manage and optimize lead generation across a decentralized business structure. What We Need Help With Potential responsibilities include: -Google Ads account audits -Campaign structure improvements -Lead generation strategy -Multi-location campaign management -Multi-brand SEM strategy -Reporting by sales entity, showroom location, region, and campaign -Performance optimization across multiple business units -Recommendations for future SEM growth and scalability Ideal Experience We would particularly like to hear from candidates who have experience with: -Residential construction -Home improvement -Accessibility products -Local service businesses -Multi-location companies -Dealer networks -Franchise-style organizations -Regional lead generation campaigns Preferred Qualifications Please tell us about your experience in: -Google Ads -Pay Per Click (PPC) -Search Engine Marketing (SEM) -Local lead generation -Conversion tracking -Landing page optimization -Campaign audits -Quality Score improvements -Performance reporting -Split testing Geographic Preference We are especially interested in candidates located near one of our operating markets, such as: -Atlanta, Nashville, Denver, Colorado Springs. Richmond, VA; Manassas, VA; Jamestown, NY; Fort Lauderdale, FL. The ability to occasionally visit a showroom or meet in person is a plus. Initial Engagement We prefer to start with a small paid project before discussing a longer engagement. Examples may include: -Google Ads account audit -Lead generation assessment -Competitor PPC review -SEM performance evaluation -Improvement recommendations Successful candidates may be considered for ongoing monthly SEM support. Important We are not looking for someone who can only manage a single local account. We are interested in professionals who have experience supporting: -Multi-location businesses -Dealer networks -Regional organizations -Franchise-style organizations -Companies with multiple brands or business units Experience coordinating SEM programs across multiple locations or entities will be viewed favorably.