Senior Google Ads/Paid Search Strategist (Healthcare B2B)

Our company helps healthcare organizations improve patient outcomes through Chronic Care Management (CCM), Remote Patient Monitoring (RPM), and other value-based care programs. We are looking for an experienced Paid Search Strategist to lead our Google Ads efforts and help us capture more high-intent demand in a competitive healthcare market. This is not a campaign maintenance role. We are looking for someone who can understand our business, competitive landscape, target buyers, and growth goals and translate those insights into a high-performing paid acquisition strategy. Initially, the primary focus will be Google Search. Over time, there may be opportunities to expand into LinkedIn and other B2B acquisition channels. What We're Looking For -We need someone who can: -Develop and manage Google Ads campaigns -Conduct keyword, audience, and competitor research -Develop strategies to maximize impression share, top-of-page visibility, and competitive positioning for our highest-value search terms -Continuously optimize bidding strategies, ad copy, targeting, and landing page performance -Maintain strong Google Ads account structure and hygiene -Improve lead quality and conversion performance—not just traffic volume -Ensure accurate conversion tracking, attribution, and reporting -Understand our business and buyer journey and align campaigns to business objectives -Proactively identify opportunities, test new ideas, and recommend strategic pivots when performance data supports a change What Separates Great Candidates: We're not looking for someone who simply keeps campaigns running. We're looking for a strategic paid acquisition leader who can quickly understand our market, competitive landscape, and target audience and use those insights to drive measurable business results. The ideal candidate will: -Understand how to compete effectively in a niche healthcare market -Identify opportunities to increase visibility for our most important search terms -Monitor competitor activity and recommend strategic adjustments -Bring proactive recommendations instead of waiting for direction -Think beyond campaign management and contribute to acquisition strategy -Understand how paid search impacts pipeline, revenue, and business growth -Be comfortable evaluating additional channels such as LinkedIn when it makes strategic sense Preferred Experience: -Google Ads expertise with a track record of improving lead quality and conversion performance -Experience marketing healthcare technology, healthcare services, SaaS, or other complex B2B offerings -Experience targeting healthcare decision-makers such as physician groups, health systems, ACOs, value-based care organizations, and population health leaders -Familiarity with HubSpot, GA4, Google Tag Manager, CRM integrations, and marketing attribution -Experience with LinkedIn Ads and other B2B paid acquisition channels Success Metrics We care about business outcomes, including: -Qualified lead volume -Cost per qualified lead -Conversion rates -Pipeline contribution -Overall paid acquisition efficiency -Engagement Approximately 5–20 hours per month to start. Initial audit and strategic recommendations expected. Opportunity to expand scope based on performance and future channel investments.