Senior Google Ads Performance Marketing Lead (Telehealth & DTC)

Senior Google Ads Performance Marketing Lead (Telehealth & DTC) About Us We operate a portfolio of high-growth direct-to-consumer brands across: * Telehealth * Health & wellness * Supplements * Personal care * Fragrance Our brands are built around subscription offers, high-LTV customers, aggressive creative testing, and performance marketing. We’re looking for an elite Google Ads operator who has experience scaling direct response brands—not just maintaining campaigns. This is not a role for someone who manages local businesses or small ecommerce stores. We’re looking for someone who has helped scale brands spending hundreds of thousands to millions per month and understands how to aggressively acquire customers while maintaining profitability. ⸻ What You’ll Own You will own Google Ads performance across our portfolio. Channels include: * Google Display Network * YouTube Ads * Performance Max * Search * Demand Gen * Discovery (where applicable) * Remarketing * Customer Match * Similar Audiences & advanced audience strategies Your goal is simple: Acquire profitable customers at scale. ⸻ What Success Looks Like * Scale winning campaigns aggressively * Find new customer acquisition opportunities * Launch new campaigns every week * Continuously test creatives * Improve CPA while increasing volume * Build repeatable systems for scaling offers * Turn Google into a major acquisition channel ⸻ Responsibilities Campaign Strategy * Build complete acquisition strategies for new offers * Launch campaigns from scratch * Structure accounts for scale * Build audience segmentation strategies * Develop scaling roadmaps ⸻ Media Buying Manage: * Display * YouTube * Performance Max * Search * Demand Gen * Remarketing You should know when each campaign type works best and how to allocate budget between them. ⸻ Creative Strategy This role is NOT just button pushing. You’ll work directly with our creative team to develop: * Static image ads * Display banners * HTML5 banners * YouTube creatives * UGC concepts * Motion graphics * Landing page messaging You should know: * Why an ad works * Why an ad fails * What should be tested next ⸻ Testing Run constant experiments involving: * Headlines * Hooks * Offers * Audiences * Placements * Creative angles * Landing pages * Bid strategies * Campaign structures Testing velocity is extremely important. ⸻ Scaling We’re looking for someone who’s comfortable scaling campaigns aggressively. You should understand: * Budget expansion * Learning phase management * Account stability * Creative fatigue * Audience expansion * Cross-campaign optimization ⸻ Analytics Track metrics including: * CPA * ROAS * MER * CAC * LTV * First purchase profitability * Subscription economics * Conversion rate * Click-through rate * Impression share * Search term quality * Placement performance You’ll make decisions based on data—not opinions. ⸻ Ideal Experience We strongly prefer candidates who have worked with: * Telehealth * Supplements * Health & wellness * Direct response ecommerce * Subscription businesses * High-LTV products Experience with regulated industries is a major plus. ⸻ You Should Have Experience With * Six-figure monthly Google budgets (minimum) * Seven-figure monthly budgets (preferred) * Scaling brands beyond six figures per day in revenue (strong plus) * Performance Max * YouTube * Display * Search * Google Merchant Center * Google Analytics 4 * Google Tag Manager * Offline conversion imports * Enhanced Conversions * Server-side tracking (preferred) ⸻ Bonus Experience Huge plus if you’ve worked with: * Telehealth * GLP-1 offers * Men’s health * Women’s health * Subscription funnels * Advertorial funnels * VSL funnels * Quiz funnels * Native-style creative * First-party data strategies ⸻ What We’re Looking For We want someone who: * Lives and breathes Google Ads * Constantly researches new strategies * Knows what’s working right now * Has scaled serious spend * Is obsessed with testing * Understands creative * Thinks like a business owner * Makes decisions from numbers * Takes ownership ⸻ What We DON’T Want Please do not apply if your experience is primarily: * Local businesses * Dentists * Realtors * Lawyers * HVAC * Restaurants * Small Shopify stores * Lead generation only * Brand awareness campaigns We’re looking for elite direct response marketers. ⸻ To Apply Please answer the following: 1. How much monthly Google Ads spend have you personally managed? 2. What’s the largest account you’ve managed? 3. What’s the largest amount you’ve scaled in a single day? 4. Have you worked with subscription businesses? 5. Have you worked with telehealth or regulated healthcare? 6. Which campaign types are you strongest with? 7. Tell us about a campaign you successfully scaled. 8. How do you approach creative testing on Google? 9. How do you decide when to scale versus when to kill a campaign? 10. What reporting dashboard do you use? 11. Have you managed YouTube and Display campaigns at scale? 12. Have you used offline conversions, Enhanced Conversions, or server-side tracking? 13. Which brands have you worked on? (If under NDA, describe the vertical and approximate spend.) 14. Why do you think you’re a top 1% Google Ads buyer? ⸻ Compensation Competitive and based on experience. We’re looking for a long-term partner who can help build one of the highest-performing Google Ads portfolios in the DTC health space. If you’re someone who’s obsessed with testing, scaling, and winning, we’d love to talk.