Senior Google Ads Search Expert Needed for Deep Audit & Scaling Strategy

Senior Google Ads Search Expert Needed for Deep Audit & Scaling Strategy We are looking for a senior Google Ads specialist with strong experience in local home-service businesses to perform a deep audit of our existing Google Search campaigns. Our Google Ads account was launched approximately 2.5 months ago and is already profitable. We are currently spending approximately $10,000–$20,000 per month. The goal is not to fix a failing account. We want an experienced specialist to identify opportunities to increase qualified lead volume, improve profitability, increase revenue, and scale the campaigns further without hurting lead quality or ROAS. Scope The audit should focus on our 2 active Google Search campaigns. We want a very deep review of the account, including: * Campaign structure * Ad groups * Keywords * Match types * Search terms * Negative keyword strategy * Bidding strategy * Budget allocation * Cost per conversion * Conversion rates * Impression share * Lost impression share * Ad Rank * Quality Score where relevant * Ads and messaging * Assets/extensions * Device performance * Day and time performance * Geographic performance by market/service area * Landing pages * Conversion opportunities * Scaling opportunities * Wasted spend or inefficiencies * Any structural or strategic limitations preventing further growth Part of our New Jersey market is newer, so recommendations should take the amount of available data into account before drawing major conclusions. Lead Quality & Revenue Analysis We do not want the audit to focus only on conversions reported inside Google Ads. We have detailed CRM and business data and can provide the information needed to analyze actual outcomes throughout the funnel: Search Term / Keyword → Lead → Appointment → Estimate → Closed Job → Revenue We want to understand which traffic is producing profitable customers, not simply which keywords generate the lowest-cost conversions. Our primary conversion data currently includes: * Appointments booked * Revenue The main objective is to generate more profitable qualified leads, more revenue, and greater scale while maintaining strong profitability. Landing Page Review We also want a detailed review of our landing pages to identify anything that may be limiting conversion rate or lead quality. This should include: * Headlines and messaging * Calls to action * Offers * Trust signals * Page structure * Mobile experience * User experience * Conversion friction * Alignment between search intent, ads, and landing pages We are looking for specific, actionable recommendations rather than a general website review. What We Expect From the Audit We are not looking for a generic automated audit or a standard checklist. We want someone who will spend real time inside the account, analyze the data deeply, understand the business economics, and identify opportunities that may not be immediately obvious. At the end of the audit, we want: * A detailed written audit * A prioritized action plan * Critical / High / Medium / Low priority recommendations * Exact recommended changes * An explanation of why each important change is recommended * The expected objective or impact of each major recommendation * A Loom/video walkthrough and/or live screen-share call * Clear recommendations for improving conversion rate, lead quality, revenue, profitability, and scalability If the data supports a major change in campaign structure, bidding strategy, keywords, budget allocation, geography, ads, landing pages, or another area, we want that recommendation clearly explained. We are open to significant changes when there is strong reasoning and data behind them. Implementation & Follow-Up We will implement the recommended changes internally. After implementation, we would like the specialist to review the account again and confirm that the important recommendations were implemented correctly. We may also want an additional paid follow-up review after enough new data has accumulated to evaluate: * What improved * What did not improve * What should be adjusted further * Whether additional changes are needed * Whether the campaigns are ready to scale further There may be additional paid work for the right specialist. Experience We're Looking For Strong preference for someone with meaningful Google Ads experience in local home services, including industries such as: * HVAC * Roofing * Plumbing * Electrical * Chimney/fireplace services * Pest control * Restoration * Other high-value local service businesses You should be comfortable analyzing accounts spending $10K–$20K+ per month and optimizing based on actual business outcomes and revenue, not only surface-level Google Ads metrics. When Applying Please briefly answer: 1. What experience do you have auditing or managing Google Search campaigns for local home-service businesses? 2. When auditing an already-profitable account, how do you identify opportunities to scale without damaging lead quality or profitability? 3. How do you use CRM, closed-job, and revenue data when evaluating campaign and keyword performance? 4. What areas of a Google Search account do you investigate first when looking for opportunities to increase profitable conversion volume? 5. What would your audit process and final deliverables look like for this project? This is a fixed-price project. We are willing to pay for the right level of expertise and are looking for a genuinely experienced specialist rather than the lowest-priced applicant.