Senior Google Ads Specialist for Shopify DTC Kids Toys Brand (Long-Term)

About Us We're a fast-growing DTC kids' toys brand selling primarily in the US, with customers worldwide. We operate multiple Shopify landing pages for different products and rely heavily on paid advertising to drive growth. We're looking for an experienced Google Ads specialist who can take full ownership of our Google advertising efforts and build a profitable, scalable acquisition channel. Responsibilities - Plan, launch, and manage Google Ads campaigns (Search, Performance Max, Shopping, Display, and YouTube when appropriate). - Develop and execute a clear Google Ads strategy across multiple products and landing pages. - Continuously optimize campaigns to improve ROAS, CPA, and overall profitability. - Set up, troubleshoot, and maintain accurate conversion tracking (Google Ads, GA4, GTM, Merchant Center, etc.). - Analyze campaign performance and proactively identify new growth opportunities. - Test new campaign structures, audiences, creatives, and bidding strategies. - Provide regular reports with actionable insights and recommendations. Creative Responsibilities We already have a library of Meta (Facebook/Instagram) creatives that can often be repurposed for Google Ads. However, we're looking for someone who: - Understands what creative assets perform well on Google. - Can clearly define what new creatives are needed. - Bonus: Can create Google ad creatives (images, banners, or simple videos) independently. Our Setup - Shopify store - Multiple product landing pages - Existing tracking is partially implemented. Our primary focus is paid traffic and conversions through Google Ads. However, if you have experience with technical SEO or can recommend SEO improvements that complement our paid strategy, that's a strong bonus. What We're Looking For - Proven experience managing Google Ads for Shopify or other DTC eCommerce brands. - Track record of scaling profitable campaigns. - Strong understanding of Google Merchant Center, GA4, Google Tag Manager, and conversion tracking. - Ability to identify and fix tracking issues independently. - Strategic thinker who takes ownership rather than simply managing campaigns. - Data-driven approach with strong analytical skills. - Excellent communication and reporting. - Reliable, proactive, and focused on delivering measurable business results. Nice to Have - Experience with kids' products, toys, or other consumer brands. - Experience creating Google Ads creatives. - Strong Performance Max experience. - Technical SEO experience and the ability to recommend or implement SEO improvements that support long-term growth. - Familiarity with Shopify apps and integrations.