Senior Google Ads Strategist for eCommerce Accounts

We are an Australian digital agency looking for a senior Google Ads strategist to help lead the strategy and performance of our eCommerce client accounts. This role will begin on a freelance basis, with the potential to develop into a long-term fractional, part-time or full-time position. TEAM STRUCTURE You will report directly to the agency owner. You will work alongside an existing Google Ads specialist who supports campaign implementation, account updates and assigned optimisation tasks. Your role will be to lead account strategy, performance analysis, planning, prioritisation and quality control. ABOUT THE ROLE We are looking for someone who can take ownership of Google Ads strategy across multiple eCommerce accounts. You will be expected to understand each client’s commercial objectives, analyse account performance, identify opportunities, recommend priorities and provide clear direction to the implementation specialist. This is a hands-on strategic role. You should be comfortable reviewing accounts in detail, forming independent recommendations and explaining the reasoning behind your decisions. KEY RESPONSIBILITIES • Develop and maintain a clear Google Ads strategy for each account • Review performance and identify meaningful risks, issues and growth opportunities • Recommend budget allocation, campaign structure and testing priorities • Analyse Search, Shopping and Performance Max campaigns • Review performance by campaign, product, search term, device, location and audience • Prepare clear implementation briefs for the Google Ads specialist • Review completed work and maintain quality standards • Identify tracking, attribution, Merchant Center and product-feed issues • Prepare concise performance updates and practical recommendations • Participate in internal strategy meetings • Support client reporting and meetings when required • Proactively recommend what should happen next rather than waiting for tasks WHAT WE ARE LOOKING FOR • Strong hands-on experience managing eCommerce Google Ads accounts • Advanced knowledge of Search, Shopping and Performance Max • Strong understanding of Google Merchant Center and product feeds • Experience with Google Ads conversion tracking, GA4 and Google Tag Manager • Strong analytical and commercial thinking • Ability to identify opportunities and prioritise work based on likely impact • Ability to explain performance changes clearly • Experience directing another specialist, contractor or implementation team • Strong written and spoken English • Reliable communication and professional remote-working habits • Confidence forming and defending recommendations Agency experience and experience working with Australian businesses would be beneficial. GOOGLE ADS CERTIFICATIONS Current Google Ads Search and Shopping certifications are preferred. Google Ads Measurement certification would also be beneficial. Certifications are not a substitute for strong hands-on experience, strategic thinking and demonstrated eCommerce results. INITIAL ENGAGEMENT The role will begin with a paid freelance trial. The initial workload is expected to be approximately 4 to 6 hours per week. During the trial, you will work with the agency owner and the existing Google Ads specialist across current eCommerce accounts. The initial work may include: • Reviewing account performance and current strategy • Identifying priority risks and opportunities • Preparing a 30-day and 90-day action plan • Directing implementation work • Reviewing completed changes • Providing ongoing strategic recommendations LONG-TERM OPPORTUNITY For the right person, this can develop into a long-term role with increasing responsibility. The longer-term position may include: • Owning Google Ads strategy across the agency • Managing implementation resources • Leading account planning and quality control • Supporting client communication and retention • Improving internal Google Ads processes and reporting • Helping grow the Google Ads department APPLICATION * Please answer the screening questions included with this job post. * Please apply as an individual freelancer. Agencies and applicants who intend to delegate the work to another person or team will not be considered. * Current Google Ads Search and Shopping certifications are preferred but are not a substitute for demonstrated eCommerce experience and strategic capability. * Generic or copy-and-paste proposals may not be considered.