Senior Integrated Marketing Strategist with Agency Pitch Experience

We are a Beirut-based integrated marketing consultancy preparing a confidential agency proposal and selection-exercise response for a premium dermatology and medical-aesthetics client. To protect the client’s identity, the physician will be referred to throughout as Dr. S and his clinic as The Clinic. ABOUT DR. S AND THE CLINIC Dr. S is a highly respected dermatologist and medical-aesthetics physician known for combining strong medical credibility with an approachable, charismatic personality. By moving away from the traditional image of the distant or overly formal doctor, he has built a strong and highly engaged social media presence while maintaining the trust and authority expected of a leading medical professional. The Clinic is Dr. S’s flagship clinic and a premium destination located in one of Beirut’s landmark towers. It offers a refined, discreet and high-end patient experience. Dr. S also consults regularly across GCC countries, meaning the marketing strategy must support both his Beirut practice and his regional visiting-consultant activity. The positioning must remain restrained, science-led and medically credible while still expressing refinement, confidence and premium aesthetics. It must avoid exaggerated claims, promotional language and the conventions commonly associated with aggressive cosmetic marketing. THE ASSIGNMENT We have been invited to submit: 1. An integrated marketing agency proposal. 2. A separate selection exercise requiring strategic, creative and written responses. We are seeking one senior integrated marketing strategist with strong agency-pitch experience for an urgent, focused two-to-three-hour paid engagement. The primary requirement is to develop, validate and strengthen the integrated-marketing strategy, then translate that thinking into persuasive, technically credible and client-ready content for the actual proposal and selection exercise. This is not primarily a graphic-design, presentation-design or formatting assignment. It is also not a request for general verbal advice or surface-level proofreading. We need someone who can combine senior marketing strategy, technical digital-marketing knowledge, commercial judgment, agency-pitch experience and strong business-proposal writing. SCOPE OF THE ENGAGEMENT The selected consultant will: * Review the client’s Invitation to Partner and Selection Exercises documents. * Interpret the brief and ensure that every important requirement is addressed clearly. * Develop and strengthen the strategic substance of the agency proposal and selection exercise. * Identify missing answers, weak assumptions, strategic gaps, repetition, vague statements, inconsistencies and unsupported claims. * Strengthen the overall pitch narrative and position the consultancy as a credible, senior and accountable lead marketing partner. * Work directly in the documents by editing, rewriting or completing priority sections—not only provide verbal recommendations. * Assess whether the proposed strategy, deliverables, operating model and commercial approach are specific, credible and realistic. * Conclude with a prioritized list of any remaining information, evidence or decisions required before submission. STRATEGIC AND TECHNICAL AREAS The consultant must be capable of contributing across: * The relationship between Dr. S’s personal medical-authority brand and The Clinic’s corporate and patient-experience brand. * Brand positioning, differentiation, messaging and communication guardrails. * Integrated marketing and digital-marketing strategy. * Content, editorial and channel strategy. * The respective roles of Dr. S’s and The Clinic’s social media platforms. * Paid-media strategy across Meta and Google. * Audience segmentation, geographic targeting and regional activity. * The patient journey from awareness to qualified consultation request and attended consultation. * Consultation-page conversion and the connection between campaign activity and business outcomes. * Measurement frameworks focused on qualified leads, consultation requests and attended consultations rather than vanity metrics. * Reporting, campaign optimization and performance accountability. * Medical credibility, regulatory sensitivity and responsible healthcare communication. * Thought leadership, expert commentary, editorial opportunities, media contributions and podcast participation. * Content-production requirements and operating workflows. * Team structure, responsibilities, governance and client-agency collaboration. * Deliverables, timelines and commercial scoping. * The strategy and written rationale behind the accompanying creative selection exercise. The consultant should be able to connect these areas into one coherent integrated-marketing response rather than treat them as separate tactics. IDEAL EXPERIENCE You should have: * At least 10 years of senior agency, consultancy, marketing-leadership or new-business experience. * Held a role such as Strategy Director, Integrated Marketing Director, New Business Director, Proposal Director, Agency Managing Director, senior agency partner or Fractional CMO. * Personally led or materially contributed to competitive integrated-marketing pitches, agency reviews or major retainer proposals. * Strong practical understanding of brand strategy, content strategy, paid media, Meta and Google advertising, conversion measurement, reporting and agency operating models. * The ability to assess whether proposed deliverables, workflows, team structures and commercial assumptions are credible. * Excellent written and spoken English. * The ability to translate complex strategic and technical marketing thinking into clear, concise and persuasive client-ready content. * The confidence to challenge weak assumptions and recommend stronger alternatives. * A willingness to work directly on the actual proposal and selection-exercise documents. Experience in premium healthcare, dermatology, medical aesthetics, luxury services or another regulated category is strongly preferred. Experience in Lebanon, the GCC or the wider MENA region would be advantageous but is not mandatory. THIS ASSIGNMENT IS NOT SUITABLE FOR * General copywriters without senior integrated-marketing strategy experience. * Pitch or presentation specialists whose expertise is limited to storytelling and document structure. * Business-plan or investor-deck writers focused mainly on startup fundraising. * Presentation designers or graphic designers. * Consultants who provide only verbal feedback. * Digital specialists who understand individual channels but have never structured an integrated agency proposal. * Photography or art-direction specialists whose expertise is limited to developing the creative treatment. ENGAGEMENT FORMAT The initial engagement will be limited to a maximum of three hours and will include: * A focused review of the two client documents. * A live working session with the consultancy founder. * Direct edits, rewritten content or structured recommendations for the priority sections. * A concise list of outstanding issues and next actions. The priority sections will be agreed upon before the session begins. Additional support may be commissioned separately if both parties agree that more time is required. This is an urgent assignment. Applicants must state their earliest availability and be able to join a live working session with reasonable overlap with Beirut time. DOCUMENT ACCESS AND CONFIDENTIALITY The Invitation to Partner and Selection Exercises documents are not attached to this public post. They will be shared privately with the selected consultant after the Upwork engagement begins and any required confidentiality agreement has been signed. In all shared materials, the physician will be referred to as Dr. S and his clinic as The Clinic. All information and documents must be treated as strictly confidential, and no attempt should be made to identify or contact the client. WHEN APPLYING Please provide: * A summary of the senior agency, consultancy or marketing-leadership roles you have held. * One or two relevant examples of integrated-marketing pitches or retainer proposals you personally helped lead, including your exact responsibility. * A summary of your experience with digital strategy, paid media, measurement, content operations and commercial scoping. * Confirmation that you are willing to work directly in the documents rather than only provide verbal feedback. * Your earliest availability and normal hourly rate. Please do not submit generic business plans, investor decks or graphic-design portfolios. We are specifically looking for senior integrated-marketing expertise combined with agency-pitch experience and strong proposal-writing ability.