Senior International SEO & AI Strategist

About ARVÉRO ARVÉRO is a premium Made in Italy leather handbag brand built around timeless design, exceptional craftsmanship, and understated luxury. We are building an international direct-to-consumer brand with our primary focus on: United States Canada United Kingdom Europe Japan South Korea Singapore UAE Saudi Arabia Australia New Zealand Our website is built on Shopify, and we are also expanding through Amazon and wholesale channels. We are looking for an experienced strategist who can help us build the foundation for long-term organic growth while also identifying opportunities that can improve traffic and sales in the near term. Project Overview This is not a routine monthly SEO management role. We are looking for a senior strategist to develop a comprehensive Search Intelligence & Organic Growth Strategy that will become the foundation for ARVÉRO's future growth. The strategy should cover: Google Organic Search Google AI Overviews AI Search / Generative Engine Optimization (GEO) Shopify SEO International SEO Product SEO Collection SEO Content Strategy Competitor Intelligence Keyword Strategy Digital PR & Authority Building Most importantly, we are looking for someone who can prioritize recommendations so we can implement high-impact improvements immediately while continuing to build a long-term SEO strategy. Scope of Work The successful candidate should be able to deliver a comprehensive strategy covering: Competitor Intelligence Research and benchmark the most relevant competitors globally. Include: Direct competitors Premium competitors Regional competitors Emerging competitors For each competitor analyze: Organic traffic Top ranking keywords Top performing pages Collection strategy Product strategy Content strategy Backlink profile Digital authority AI visibility Opportunities for ARVÉRO Master Keyword Strategy Develop a comprehensive keyword strategy including: Commercial keywords Transactional keywords Informational keywords Long-tail keywords Country-specific keywords AI search opportunities Include: Search volume Keyword difficulty Search intent Commercial value Priority Target page Topic clusters Technical SEO Conduct a professional technical audit covering: Indexing Site architecture Internal linking Structured data Core Web Vitals Crawlability Canonicalization Mobile performance Content Strategy Develop a long-term editorial roadmap including: Product pages Collection pages Buying guides Educational content Blog topics FAQs Comparison pages AI Search / GEO Strategy We are particularly interested in candidates who understand how brands improve visibility across: ChatGPT Google AI Overviews Gemini Claude Perplexity Microsoft Copilot Please explain your approach to: Entity SEO Topical authority Structured data AI discoverability Knowledge graph optimization Digital Authority Develop recommendations for: Editorial backlinks Digital PR Brand mentions Fashion publications Luxury publications Industry authority Deliverables The final project should include: Executive Summary Competitor Intelligence Report Master Keyword Strategy Keyword Clusters International Keyword Strategy Technical SEO Audit Content Gap Analysis Product SEO Recommendations Collection SEO Recommendations Blog & Editorial Roadmap AI SEO / GEO Strategy Entity SEO Recommendations Backlink & Digital PR Strategy International SEO Roadmap KPI Dashboard Prioritized 30, 60, and 90-Day Implementation Plan Important Our goal is not simply to receive another generic SEO audit or a spreadsheet generated from SEO software. We are looking for someone who can think strategically, challenge assumptions, and build a roadmap that will support ARVÉRO's growth for years to come. At the same time, we need someone who understands that this is a growing business. We are looking for recommendations that can be prioritized and implemented immediately to improve organic visibility and generate qualified traffic while the broader strategy is being developed. Required Experience Please apply only if you have experience with: Shopify SEO International SEO E-commerce SEO Competitor intelligence Enterprise keyword research Technical SEO Content strategy Structured data Google Search Console Ahrefs Semrush Experience working with luxury, fashion, accessories, or premium consumer brands is highly preferred. Experience with AI Search / Generative Engine Optimization is a significant advantage. To Apply Please include: A brief introduction. Examples of similar SEO strategy projects. One sample competitor analysis. One sample keyword research report. Your experience with Shopify. Your experience with luxury or premium brands. Your approach to AI Search / GEO. The SEO tools you use. Your proposed scope of work. Your estimated timeline. Your fixed-price proposal. What would you prioritize during the first 30 days to help ARVÉRO increase qualified organic traffic and sales? Join our luxury fashion brand as a Senior International SEO & AI Strategist. You'll lead our Shopify store's global SEO strategy, focusing on AI-driven search optimization. Collaborate with our team to enhance search performance and drive organic traffic. Your expertise will help us maintain our position as a leading luxury fashion brand.