Senior Japanese SEO Strategist for B2B Website: Research and Recommendations

Flow Solutions is a Japan-based B2B retail intelligence company. We help physical retailers improve store performance through traffic analytics, conversion insight, operational reporting, and practical decision support. We recently completed a major redesign of our website. The site structure, positioning, core pages, and content are already in place. The website is hosted on Shopify, but Flow is not an ecommerce business. We are now looking for a senior SEO strategist to complete the first major phase of our SEO work: research, diagnosis, keyword strategy, page ownership, and clear recommendations. This is not a content-production, backlink-building, or ongoing monthly SEO role at this stage. Our internal team can implement straightforward website changes when provided with clear and specific instructions. The primary value of this project is expert analysis and strategic judgment. Project objective Build a practical Japanese SEO foundation that helps Flow attract relevant B2B buyers searching for topics such as: * 来店客数計測 * 来店分析 * AIカメラ * 店舗分析 * 店舗データ分析 * 入店率分析 * 購買率改善 * スタッフ配置最適化 * VMD効果測定 * 販促効果測定 The goal is not to maximize general website traffic. The goal is to improve qualified organic visibility among retail operations, DX, marketing, merchandising, and management decision-makers. Low-volume keywords may still be valuable if they show strong commercial intent. Scope of work 1. Google Search Console and analytics review Review available Google Search Console and GA4 data to identify: * Current non-branded search visibility * Queries already generating impressions * Pages ranking approximately between positions 4 and 30 * High-impression pages with weak click-through rates * Commercially relevant search opportunities * Possible keyword cannibalization * Old or irrelevant URLs still appearing in search * Current organic conversion measurement 2. Technical SEO triage Identify technical issues that materially affect search performance, including: * Indexation * Canonical URLs * Redirects * Old URLs * Sitemap status * Noindex issues * Duplicate titles or content * Shopify-related URL duplication * Broken internal links * Japanese and English language handling * Mobile or Core Web Vitals issues visible in Search Console We do not need a large generic technical audit. Findings should be prioritized according to probable commercial and SEO impact. 3. Japanese keyword and search-intent research Research relevant Japanese keyword clusters and assess: * Search intent * Relevance to Flow * Estimated search demand * Commercial value * Likely buyer stage * Search-result characteristics * Competitive difficulty * Whether Flow already has an appropriate page * Whether the term is too broad or informational to prioritize The research should distinguish between general informational traffic and searches that may come from companies evaluating a retail analytics or store measurement solution. 4. Keyword-to-page ownership map Create a keyword ownership map for approximately 10 to 15 priority commercial pages. The map should include: * Page URL * Page purpose * Primary keyword cluster * Secondary terminology * Search intent * Commercial value * Current visibility * Competing Flow pages * Cannibalization risk * Recommended owner page * Recommended priority Important pages include: * Homepage * Platform overview * Traffic analytics * AI camera * In-store behavior analytics * Conversion improvement * Staffing optimization * VMD improvement * Marketing performance * Store decision support * Case studies * Pricing * Contact and demo pages 5. Detailed recommendations for 6 to 8 priority pages For each priority page, provide exact recommendations rather than general comments such as “improve metadata.” Recommendations should include: * Proposed SEO title * Proposed meta description * Proposed H1 * Any necessary H2 changes * Exact opening-copy additions or revisions * Important terminology to include naturally * Internal links to add * Suggested Japanese anchor text * Relevant case-study links * FAQ or structured-data recommendations where appropriate * A short explanation of why each change is recommended The current website positioning and readability should be preserved. We do not want keyword stuffing or a complete rewrite. 6. Internal-linking recommendations Review approximately 10 to 15 existing blog articles with the strongest search opportunity. For each recommended link, specify: * Source article * Destination commercial page * Exact Japanese anchor text * Recommended placement * Why the link is relevant * Priority 7. Implementation sheet and 90-day roadmap Provide a working implementation spreadsheet that our internal team can follow. Suggested columns: * URL * Website field or page section * Current text * Replacement text * Exact action * Reason * Priority * Owner * Status Also provide a prioritized 90-day roadmap covering: * Immediate technical corrections * Priority page changes * Internal linking * Existing-content updates * Any justified new content * Measurement after 30, 60, and 90 days Include one final handoff call to explain the recommendations and answer implementation questions. Expected deliverables: 1. Search Console and analytics findings 2. Prioritized technical SEO triage 3. Japanese keyword and search-intent research 4. Keyword-to-page ownership map 5. Detailed recommendations for 6 to 8 priority pages 6. Internal-linking plan 7. Implementation spreadsheet 8. Prioritized 90-day SEO roadmap 9. Measurement baseline 10. Final handoff call We prefer practical spreadsheets and working documents over a long presentation or generic PDF report. Work excluded from this phase This phase does not include: * Routine website implementation * Bulk blog writing * Backlink outreach * Digital PR * Monthly SEO management * Website redesign * Large-scale copy rewriting * English SEO optimization * Generic AI-search or GEO packages A successful first phase may lead to additional work. Required experience: * Native or professional-level Japanese * Demonstrable Japanese SEO experience * Strong Google Search Console capability * Technical SEO experience with Shopify-hosted websites * Experience with B2B, SaaS, enterprise technology, or complex-consideration purchases * Ability to distinguish commercial intent from general search volume * Ability to identify and prevent keyword cannibalization * Ability to provide precise, implementable recommendations * Strong written communication in English or Japanese Retail-industry experience is preferred but not mandatory. Please include in your proposal; 1. Two relevant Japanese SEO examples or case studies 2. The specific work you personally completed 3. Evidence of improvements in qualified leads, commercial search visibility, or meaningful conversions, not only total traffic 4. Your approach to Japanese keyword research 5. Your approach to keyword cannibalization 6. Your experience with technical SEO for Shopify-hosted sites 7. The tools and data sources you would use 8. Your proposed project schedule 9. Any assumptions or exclusions in your proposed price Please begin your proposal with: Flow SEO Phase 1 This will help us identify applicants who have read the full project description.