Senior Marketing Data Engineer

Posted 4 weeks ago

Only freelancers located in the U.S. may apply.U.S. located freelancers only

Summary

We're seeking a senior marketing data engineer with extensive experience in GA4, Google Tag Manager, and offline conversion tracking. The role involves integrating marketing APIs and ensuring data accuracy across platforms. The ideal candidate will have a strong background in data engineering and be able to optimize data flows for actionable insights. Scope 1. Offline Conversion Tracking Implement offline conversion imports into Google Ads and GA4 using Google's Data Manager. Responsibilities: - Configure Data Manager - Import CRM conversions (RFQs, quotes, orders) - Implement Enhanced Conversions - Validate attribution and match rates - Document setup 2. Tracking Audit & Implementation Audit, fix, and validate tracking across: - Google Ads - GA4 - Microsoft Ads - LinkedIn Ads - Meta Ads - Google Tag Manager Responsibilities: - Conversion tracking implementation - Event mapping - Attribution troubleshooting - QA and validation - Conversion discrepancy analysis 3. GA4 Implementation & Consulting Advise on and implement GA4 best practices including: - Event architecture - Conversion strategy - Custom dimensions - Attribution settings - Reporting structure - Audience strategy Our Stack - Google Tag Manager - GA4 - Google Ads - Microsoft Ads - LinkedIn Ads - Meta Ads - Supabase (Postgres) - SQL Server CRM - n8n We already store first-party attribution data, click IDs, and CRM conversion events. Requirements Strong experience with: - Google Tag Manager - GA4 - Google Ads Offline Conversions - Google Data Manager - Enhanced Conversions - Attribution & measurement - Marketing APIs - B2B lead generation tracking Bonus: - Meta CAPI - LinkedIn Conversions API - Microsoft Ads Offline Conversions - SQL / Data Engineering To apply, please provide: - Relevant conversion tracking projects - Offline conversion implementation experience - GA4 experience - Examples of Google, Meta, LinkedIn, and Microsoft Ads tracking implementations - Hourly rate and availability

Hours to be determined
Hourly
6+ months
Duration
Expert
Experience Level
$75.00
-
$225.00
Hourly
Remote Job
Complex project
Project Type

Skills and Expertise

Mandatory skills

Data Integration

Google Analytics

Activity on this job

Proposals:5 to 10
Last viewed by client:3 weeks ago
Hires:
1
Interviewing:
2
Invites sent:
11
Unanswered invites:
3

About the client

Member since Sep 5, 2017

United States
Las Vegas12:46 PM
$47K total spent
12 hires, 1 active
883 hours

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