Senior Marketing Operator to Recruit and Vet a Marketing Implementer

# Senior Marketing Operator to Recruit and Vet a Marketing Implementer This posting is meant to reach a senior marketing operator to help define the role, assess candidates, hire a hands-on Marketing Implementation Operator, and consult as needed. This role is for someone whose own marketing experience gives them the sound judgment to determine whether candidates are right for the position. ## Your Required Experience This role requires firsthand experience successfully executing a marketing initiative that generated high six or seven figures in attributable sales or revenue for a product or SaaS company. At least one of the following should describe your experience: * You personally implemented the funnel and marketing systems from end to end * You designed the initiative and built the team required to execute it * You led the initiative from inception through implementation and delivery In each case, you should have been directly accountable for successful execution. That firsthand experience is what gives you the judgment to determine whether a candidate genuinely understands the work, whether their thinking is clear and organized enough for the role, or whether they have merely read about the technology and systems. This role is probably not the right fit if your experience is limited to general recruiting, résumé screening, marketing theory, or managing people without direct responsibility for successful marketing execution. ## The Person You Will Help Me Hire The Marketing Implementation Operator is an implementer, executor, and doer. I will retain strategy, positioning, copy, creative direction, and consequential business decisions. The operator will own everything required to turn that direction into finished, functioning work. Please note that I understand it's unlikely that one single operator will possess proficiency in all of the below. This is why it is imperative that they have strong project management skills, as they will have to recruit and manage specialists, while maintaining ownership of their deliverables, within a thin startup budget. They will ultimately own the marketing operations and end-to-end deliverables, including the following: * Take loose ideas, large amounts of information, and approved direction and organize them into clear steps * Prioritize, sequence, and execute work quickly * Implement end-to-end marketing funnels * Work with landing pages, forms, calendars, CRM pipelines, automations, integrations, tracking, and reporting * Build and operate cold-email campaigns using SmartLead or an equivalent platform * Understand campaign sequences, domains, inboxes, deliverability, suppression rules, and campaign branching * Build warm-email flows in MailerLite or an equivalent platform * Understand segmentation, nurturing, re-engagement, lifecycle rules, and customer exclusions * Be proficient in GoHighLevel (GHL) * Be fully proficient in Meta advertising infrastructure, audiences, pixels, retargeting, and campaign deployment * Implement accurate end-to-end tracking * Create basic dashboards for important funnels * Identify opportunities to automate work, remove unnecessary steps, and improve systems * Research and introduce useful AI, automation, integration, or marketing technology * Turn successful processes into reusable systems that can be copied across businesses * Communicate clearly, work independently, and report back without constant direction The operator does not need to be a strategist or the “creative genius” behind the marketing. They need to be highly experienced and proficient at implementing it. The selected person should: * Preferably be located in Latin America * Work substantial overlap with Pacific Time * Be highly organized, proactive, resourceful, and reliable * Have strong execution and project-management skills * Ideally have managerial aptitude and the ability to find and manage cost-efficient specialists where they lack proficiency ## Ideal Outcome of Our Engagement You will function temporarily as CMO. The engagement will involve: * Learning the businesses, marketing systems, and work the operator will inherit * Finalizing the role requirements * Identifying the essential skills versus skills that can be trained * Creating the candidate-facing job post * Creating clear role SOPs * Designing the screening and interview process * Creating practical assessments that reveal real proficiency * Sourcing and screening candidates * Interviewing qualified candidates * Verifying what candidates have personally implemented * Assessing organization, communication, initiative, execution, and project-management ability * Recommending a small number of genuinely qualified finalists * Identifying any deficiencies in the strongest candidate * Helping me select the final hire The outcome sought here is not a stack of résumés. It is a small group of candidates supported by evidence that they can perform the work. ## Candidate Assessment The screening process should determine: * Whether the candidate has personally used the relevant marketing technology * Whether they understand the stack well enough to implement it correctly * Whether they can connect the tools into a functioning customer journey * Whether they can organize loose direction into an executable plan * Whether they can manage multiple tasks and dependencies * Whether they can execute without constant supervision * Whether they test and verify their work * Whether they proactively identify automation and efficiency opportunities * Whether they know when to use a specialist and can manage one cost-effectively The assessments should distinguish someone who knows the work like the back of their hand from someone who has watched tutorials or learned enough terminology to interview well. ## Optional Training If you identify a strong candidate who is missing a limited, trainable skill, I am happy to compensate you separately for 10 hours of consulting or training. The training proposal should explain: * The candidate’s specific deficiency * Why the deficiency is trainable * What you would teach * What the candidate should be able to do afterward * How many hours the training requires * Your proposed rate Training would be approved in advance. Any approved training or consulting would be paid separately. If this engagement is successful, there will be opportunities for additional hiring and consulting work. ## Application Questions Please answer each question directly. 1. What marketing initiative have you successfully executed for a product or SaaS company that generated high six or seven figures in attributable sales or revenue? 2. What did you create, and which parts did you personally implement? 3. What results did the initiative produce, and how were those results measured? 4. Which marketing platforms or parts of the required stack are you not sufficiently familiar with to evaluate a candidate professionally? 5. What question or practical exercise would you use to distinguish someone who has merely read or watched videos about funnels and marketing systems from someone who genuinely knows the work like the back of their hand? Please do not worry about perfect grammar or punctuation in your responses. I'm more interested in how you think and not how AI thinks. I love AI and expect it to be used; however, in this situation I'm trying to ascertain style of thinking, not content. Theory & general ideas are not what I'm searching for here. I'm searching for expertise to deliver an optimal outcome. Thank you kindly. I look forward to meeting you.