Senior Meta Ads Consultant / Mentor Needed – Advanced Facebook & Instagram Advertising

I am an experienced social media strategist and content creator looking for a senior-level Meta Ads specialist to work with me on a consulting/training basis as I expand into more advanced Facebook and Instagram advertising management. I am **not looking for someone to simply build and manage campaigns for me.** My goal is to work alongside an experienced Meta advertiser who can teach me current best practices, review my campaign architecture, help me properly structure a full-funnel advertising strategy, and make sure I am comfortable independently managing and optimizing the account moving forward. I already manage organic social strategy, custom content creation and audience-growth advertising for clients. I understand Ads Manager and the fundamentals of Meta advertising. I am now looking to advance into sophisticated e-commerce, retargeting and conversion advertising. ### What I Want to Learn & Review I would like hands-on guidance covering: * Current Meta Ads Manager best practices and latest advanced settings * Campaign, ad set and ad architecture best practices (am I structuring correctly?) * Advantage+ and Meta's current automation/AI tools, including when to use them and when not to * Prospecting and cold-audience strategy (is my current approach the best approach?) * Custom Audiences and website retargeting validation * Product-page visitor retargeting - additional help needed * ViewContent, AddToCart, InitiateCheckout and Purchase events - additional help needed * Meta Pixel strategy and CAPI best practices, along with how to evaluate whether it is working correctly * Event Match Quality and event diagnostics * Product catalogs and dynamic product advertising * Audience exclusions and suppression * Existing-customer versus prospect advertising * Lead-generation and email-capture campaigns * E-commerce/product conversion campaigns * Creative testing methodology tips and tricks * Budget allocation and scaling best practices * Attribution and reporting validation and metrics I should be watching * CPC, CPM, CTR, CPA, ROAS and other metrics I should be watching * How to diagnose an underperforming campaign * When to leave a campaign alone versus when to intervene * How Meta's learning phase and current delivery system should influence optimization decisions ### The Account Strategy The advertising program I am developing has three primary tiers: **Tier 1: Prospecting & Audience Growth** Reach highly qualified cold audiences and grow the brand's Facebook and Instagram communities (already underway) **Tier 2: Retargeting & Lead Generation** Retarget warm audiences with low-barrier entry points including educational downloads, quizzes, consultations and seasonal promotions. (To be built by me, with your honest review) **Tier 3: Product & Service Conversion** Use Pixel/CAPI and website behavioral data to advertise relevant products and services to higher-intent audiences, including specific product viewers and other website visitors. (To be built by me, with your assistance) I would like you to review this architecture and help me refine it according to current Meta best practices. ### Technical Implementation A separate web development/technical team will handle website coding, Pixel/CAPI implementation and other back-end integrations. However, I need to understand the technical infrastructure well enough to **know what to ask for, verify that it is configured correctly and use the resulting data effectively within Ads Manager.** ### How I Would Like to Work Ideally, this would involve several one-on-one screen-sharing sessions rather than a single consultation. I want us to work inside Meta Ads Manager together. I would like you to explain **why** you recommend particular structures/settings rather than simply making changes yourself. The ultimate objective is for me to become confident independently managing a sophisticated Meta advertising account after our work together. ### Who I'm Looking For Please apply only if you have significant current experience managing Meta advertising for established e-commerce or consumer brands. I am particularly interested in someone who: * Currently manages meaningful Meta ad spend * Has strong e-commerce and conversion experience * Understands Pixel + CAPI deeply * Has experience with product catalogs and dynamic advertising * Understands Meta's newest automation and Advantage+ capabilities * Can explain complex concepts clearly in ways that are not full of lingo and are easy to understand * Enjoys teaching and mentoring rather than simply executing * Is comfortable sharing their screen and working collaboratively Experience with health, wellness, supplements or consumer packaged goods is a plus. When applying, please tell me: 1. Approximately how much Meta ad spend you currently manage or have managed. 2. Your experience with e-commerce accounts. 3. Your experience with Pixel, CAPI, catalogs and dynamic product advertising. 4. Whether you offer live screen-sharing/training sessions. 6. One significant change in Meta advertising strategy or campaign structure you've made in the last year as Meta's platform has evolved. I am looking for **expertise and teaching ability over the lowest bid.**