Senior Meta Ads Expert: Shopify DTC Audit, Tracking Fix & Recovery

We need a senior, hands-on Meta Ads expert to audit and troubleshoot an established DTC Shopify account. It’s generated real, profitable sales in the past but is currently hitting performance and attribution issues. There’s a significant gap between Meta-reported purchases and actual Shopify orders, and recent bulk edit changes to UTMs, campaign structure, and targeting need a real look. This isn’t a request for a generic audit or a deck. We want someone who can get into the account, identify what changed, separate tracking problems from real performance problems, preserve what was working, and help us to starting running proper ads again. Scope Audit Meta Pixel, CAPI, and Shopify integration Reconcile Meta-attributed purchases against actual Shopify orders Audit recent UTM changes and attribution setup Identify duplicate, inflated, or misattributed conversions Review campaign/ad-set structure, audiences, and overlap Identify damaging recent account changes Recommend and implement immediate fixes Establish CPA/CAC-based stop, test, and scaling rules Provide a 30–60 day recovery and scaling plan Who We Want 10+ years paid social/performance marketing, deep hands-on Meta expertise, real Shopify DTC experience. Please include examples of accounts where you personally diagnosed and fixed a tracking or performance problem. Ready to start immediately Site: getgreatgums.com FB Ad Library: https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&is_targeted_country=false&media_type=all&search_type=page&sort_data[direction]=desc&sort_data[mode]=total_impressions&view_all_page_id=420759541113057