Senior Meta Ads Strategist | Canadian Market | High-Ticket Lead Generation

We are looking for a **senior Meta Ads specialist** with **8–10+ years of hands-on experience** managing Meta advertising campaigns, ideally for high-ticket B2B services and digital marketing businesses. Our goal is straightforward: **use Meta Ads to consistently generate qualified, high-value Canadian prospects** for our digital marketing services. We are not looking for someone who simply knows how to launch campaigns or boost posts. We need someone who understands the complete acquisition journey, from **ad strategy and creative testing to funnels, landing pages, lead qualification, and conversion optimization**. ### What you'll be responsible for * Develop and execute a Meta Ads strategy focused on the **Canadian market** * Build and manage campaigns across Facebook and Instagram * Develop different **lead-generation funnels** based on audience, offer, and intent * Recommend and test different **landing page and funnel structures** * Develop strategies for attracting **high-value / high-ticket clients** * Conduct audience research, segmentation, retargeting, and lookalike strategies * Test different ad angles, hooks, creatives, offers, and messaging * Continuously optimize campaigns based on CPL, lead quality, conversion rates, and ultimately client acquisition * Work with us on improving landing pages and conversion paths * Set up and analyze proper tracking, attribution, pixels, events, and conversion signals * Identify what is working and scale successful campaigns while controlling acquisition costs * Provide clear reporting and actionable insights rather than simply sending campaign metrics ### The ideal candidate You should have: * **8–10+ years of professional Meta Ads experience** * Proven experience managing **significant advertising budgets** * Strong experience targeting the **Canadian market** * Experience generating leads for **high-ticket services, B2B, SaaS, agencies, consulting, or similar businesses** * A strong understanding of **full-funnel paid acquisition** * Experience with landing pages, lead magnets, qualification funnels, remarketing, and conversion optimization * Strong analytical and testing skills * The ability to understand an offer and develop the right acquisition strategy around it * Excellent understanding of Meta Ads Manager, Pixel/Conversions API, attribution, and campaign optimization ### Important Please **do not apply if your experience is primarily with e-commerce, small-budget campaigns, or basic Facebook/Instagram advertising**. We are specifically looking for someone who has **personally managed Meta campaigns that generated substantial revenue and high-value leads**, preferably in the Canadian market. ### When applying, please share: 1. How many years of hands-on Meta Ads experience do you have? 2. What is the **largest monthly Meta Ads budget** you have personally managed? 3. Tell us about **2–3 high-ticket/B2B campaigns** you have managed. Include the market, approximate budget, CPL, lead volume, and results where possible. 4. How much experience do you have specifically with the **Canadian market**? 5. What types of funnels have you used to generate high-value leads through Meta? 6. Please share any relevant case studies or examples of your work. We are looking for someone who can **own the paid acquisition strategy**, not just execute instructions. If you have a strong track record of using Meta Ads to acquire high-value clients, we'd like to hear from you.