Senior Paid Ads + CRO Partner for Subscription Education Nonprofit (Long-Term)

About us Aleph Beta (alephbeta.org) is a nonprofit media company producing premium Torah study videos and podcasts. We run on a subscription model (monthly/annual memberships) plus donations. Think "Masterclass meets Jewish learning" — high production value, a passionate niche audience, and a real content library moat. What we need We have strong content and a warm audience but under-invested acquisition. We're looking for a senior growth partner to own the full paid funnel: 1. Paid ads — Meta primarily, Google secondary. Strategy, creative direction, media buying, tracking (Pixel/CAPI, GA4). We're a 501(c)(3), so experience activating the Google Ad Grant is a plus. 2. Landing pages — Design and build dedicated landing pages for campaigns (we currently send too much traffic to generic site pages). 3. CRO — Own the visitor → free trial → paid subscriber funnel. Analytics review, A/B testing, checkout/signup flow optimization. What success looks like Lower cost per paid subscriber and a repeatable, scaling acquisition system — not impressions or traffic. You'll work directly with leadership, with fast decision cycles and creative resources (video library, editors) at your disposal. You're a fit if you have - 5+ years running paid acquisition for subscription or membership products (education, media, SaaS, or content businesses — not just e-commerce/DTC) - Shipped landing pages yourself or with a tight team (Webflow/Unbounce/custom) - A documented CRO process: research → hypothesis → test → iterate - Comfort being measured on CAC and subscriber growth To apply, answer these (short answers fine): 1. Describe one subscription/membership business you grew with paid ads: starting point, what you changed, ending CAC/ROAS or subscriber numbers. 2. Link one landing page you built or optimized, and what it converted before vs. after. 3. What's the first thing you'd want to see from us before proposing a strategy? Applications that don't answer the three questions won't be reviewed.