Senior Paid Media Manager: B2B Demand Gen + Consumer App Acquisition

JOB TITLE Senior Paid Media Manager: B2B Demand Gen + Consumer App Acquisition Alternate titles if you want to test a different angle: Senior Paid Media Manager (Google, Meta, LinkedIn, TikTok) for SaaS + Creator App Hands-On Paid Media Manager: SaaS Demand Gen and Creator Acquisition CATEGORY AND SETTINGS Field Setting Category Sales and Marketing, then Digital Marketing, then Search Engine Marketing / Paid Media Job type Ongoing, hourly Hours Less than 30 hrs/week (roughly 20) Duration More than 6 months Experience level Expert Location Worldwide Skills to tag Google Ads, Performance Max, Meta Ads, LinkedIn Campaign Manager, TikTok Ads, YouTube Ads, B2B Marketing, Demand Generation, Mobile App Marketing, Campaign Reporting, Conversion Rate Optimization JOB DESCRIPTION We are a fast growing software platform in the creator commerce space, and we are looking for a senior paid media manager to own our paid acquisition end to end. This is genuinely two jobs in one, and we are looking for the rare person who can do both. Job one: B2B demand generation Driving qualified demand from brands, agencies and multi brand operators across Google, Meta and LinkedIn. We already have strong content and creative assets, so this is a distribution and conversion problem, not a production problem. Success looks like more qualified demos and trials at a cost per opportunity that holds up as we scale. Job two: creator acquisition Acquiring creators onto our creator app, which is one of our biggest differentiators. This side runs on TikTok, Meta, Google and YouTube and behaves much more like consumer acquisition than B2B. Success is not raw installs. It is creators who actually activate and earn. What you will own Full campaign lifecycle across Google, Meta, LinkedIn, TikTok and YouTube: build, launch, test, optimize, kill Budget allocation and pacing across both sides of the business Google Ads account strategy, including Performance Max structure, branded versus unbranded search, audience signals and customer list uploads Landing page and funnel conversion recommendations, working with our team to get them shipped Creative testing strategy against our existing asset library, including which hooks and formats to put spend behind A weekly reporting rhythm we can actually run the business on, with clear reads on what is working and what you are cutting Tracking and attribution hygiene across ad platforms and our CRM Who we are looking for Required 5 or more years running paid media directly, hands on in the platforms yourself. This is not a strategy only or oversight role Proven results on both B2B or SaaS demand generation and consumer or app style acquisition. We will ask for specifics on both Deep Google Ads expertise, including a real point of view on Performance Max and when it helps versus when it hides what you need to see Comfortable owning budget decisions and defending them with data Strong written English and the ability to explain performance clearly to a marketing leader who will read every number Overlap of at least 4 hours per day with US Central time Strongly preferred Experience marketing to creators, influencers or gig style audiences. This is the hardest part of the role to hire for and we weight it heavily Experience in ecommerce, social commerce or TikTok Shop Comfort building your own reporting rather than waiting on an analyst Logistics Ongoing engagement, roughly 20 hours per week to start, with room to grow as the channels prove out We work with contractors globally and are happy to hire anywhere Long term relationship, not a one off project. We want someone who compounds knowledge of our accounts How to apply Please skip the generic agency pitch. We read those and discard them. Answer the screening questions directly and tell us about accounts you personally ran, with real numbers. If you have a portfolio or case studies, link them. SCREENING QUESTIONS Describe a B2B or SaaS demand generation program you personally ran across Google, Meta or LinkedIn. What was the budget, what pipeline did it produce, and how did you attribute it? Have you ever run paid acquisition where creators, influencers or gig workers were the target audience? If yes, tell us what you learned about that audience that surprised you. If no, tell us the closest consumer acquisition work you have done. Imagine a Google Ads account where branded campaigns run on Performance Max and are performing well, while unbranded search sits outside PMax and performs poorly. Your Google rep recommends moving everything into Performance Max. Do you agree? Walk us through your reasoning. You inherit two paid programs with very different goals: B2B trial signups and consumer app signups. What do you do in your first 30 days, and in what order? What does your weekly reporting look like? Tell us the specific metrics you hold yourself to and what you build the reporting in.