Senior Paid Media Specialist / Manager — Search, Social & Programmatic

We are looking for a senior, hands-on Paid Media Specialist / Manager to own, execute, optimize, and scale our paid media portfolio across Search, Shopping, Paid Social, and Programmatic channels. This is not a strategy-only role. We need someone who can personally build campaigns, manage accounts, optimize budgets, analyze performance, troubleshoot tracking issues, brief creative teams, and drive measurable growth. The ideal candidate is highly analytical, deeply technical, and fluent in ROAS, MER, CAC, attribution, creative testing, and performance scaling across a modern privacy-first advertising environment. Core Platforms You should have strong hands-on experience across: Google Ads Microsoft / Bing Ads Meta Ads Manager TikTok Ads LinkedIn Ads Google Shopping / Merchant Center StackAdapt Criteo GA4 Google Tag Manager Looker Studio or similar BI/reporting tools Key Responsibilities 1. Paid Search & Shopping You will manage full-funnel paid search and shopping campaigns across Google Ads and Microsoft Ads. Responsibilities include: Build, manage, and optimize Google Search, Shopping, and Performance Max campaigns Manage Microsoft/Bing Ads campaigns Structure campaigns around keyword intent, match types, audience signals, and conversion goals Optimize bidding strategies including tROAS, tCPA, Max Conversion Value, and manual/portfolio bidding where appropriate Monitor and improve Google Merchant Center feed health Identify wasted spend, scale profitable segments, and improve ROAS/CAC efficiency 2. Paid Social You will manage paid social campaigns across Meta, TikTok, LinkedIn, and other relevant channels. Responsibilities include: Build full-funnel campaign structures for prospecting, retargeting, retention, and reactivation Manage Meta campaigns across Facebook and Instagram Launch and optimize TikTok and LinkedIn campaigns where appropriate Test audiences, lookalikes, interest stacks, creative angles, hooks, offers, and landing pages Collaborate with creative/design/video teams to develop high-performing ads Translate performance data into clear creative briefs and next-step recommendations 3. Programmatic & Retargeting You will own programmatic media buying and retargeting through DSP and lower-funnel platforms. Responsibilities include: Manage campaigns in StackAdapt Manage dynamic product retargeting and conversion-focused campaigns in Criteo Build audience targeting, contextual targeting, retargeting, and prospecting campaigns Evaluate PMP/private marketplace opportunities when relevant Monitor frequency, placement quality, conversion quality, view-through impact, and incremental performance 4. Data, Analytics & Tracking You will be responsible for helping us maintain clean measurement and actionable reporting. Responsibilities include: Work with GA4, GTM, pixels, conversion events, UTMs, and attribution reporting Understand Meta Conversions API, Google Enhanced Conversions, and server-side tracking concepts Build or maintain dashboards in Looker Studio or similar reporting tools Analyze performance across ROAS, MER, CAC, AOV, CVR, CTR, CPM, CPC, LTV, and contribution margin Run structured A/B tests across audiences, creatives, landing pages, bidding models, and offers Provide clear reporting and recommendations, not just raw numbers Ideal Candidate Profile We are looking for a true paid media operator — someone who has deep execution experience across Search, Social, and Programmatic. You should have: 5+ years of hands-on paid media experience Proven experience managing meaningful ad budgets Strong Google Ads and Meta Ads Manager expertise Experience with StackAdapt and Criteo Strong understanding of ecommerce, lead generation, or performance marketing funnels Strong GA4, GTM, pixel, tracking, and attribution knowledge Advanced Excel or Google Sheets ability, including pivot tables, VLOOKUP/XLOOKUP, data cleaning, and performance analysis Ability to communicate clearly with internal teams, executives, and creative resources Ability to work independently, proactively identify opportunities, and own performance outcomes Important Note Please do not apply if your experience is only high-level media strategy or account coordination. We need someone who is comfortable being hands-on inside the ad platforms every day. We are especially interested in candidates who can show real examples of campaigns they have personally built, optimized, scaled, or repaired. Engagement Details Remote role Full-time or near full-time availability preferred Long-term opportunity for the right candidate Agency or fast-growth brand experience preferred Please include relevant case studies, platform experience, and examples of performance improvements you have driven