Senior Paid Media Tracking & Conversion Developer (Google, Meta, TikTok, Pinterest)

We're looking for a senior tracking specialist who lives and breathes conversion data. If you can look at a pixel that "should be firing" and know within minutes why it isn't, we want to talk to you. We run paid media across Google Ads, Meta Ads, TikTok Ads, and Pinterest Ads, and we need every tracking and conversion event to fire cleanly, accurately, and consistently. Bad data leads to bad decisions and wasted spend, so this role is mission-critical. Your job is to make sure our numbers can be trusted. What You'll Do Audit, implement, and maintain tracking and conversion events across Google Ads, Meta Ads, TikTok Ads, and Pinterest Ads Diagnose and fix events that are firing incorrectly, double-firing, or not firing at all Set up and validate server-side and client-side tracking (GTM / server-side GTM, data layer, GA4) Implement and troubleshoot Conversions API / Events API integrations for Meta, TikTok, and Pinterest, plus Enhanced Conversions for Google Verify event accuracy end to end using tools like Tag Assistant, Meta Events Manager, Pixel Helper, and browser dev tools Document your setup clearly so the whole team understands what's tracked and how Flag discrepancies between platform-reported conversions and actual results, and recommend fixes What We're Looking For: 5-10+ years of hands-on experience in paid media tracking and conversion measurement Deep, proven expertise with Google Ads, Meta Ads, TikTok Ads, and Pinterest Ads tracking (not just running the ads — building and fixing the tracking behind them) Strong command of Google Tag Manager (including server-side), GA4, and data layer implementation Real experience with Conversions API / server-side event tracking, not just theory The ability to work independently, hit deadlines, and communicate clearly and professionally A sharp, methodical troubleshooting mindset - you don't guess, you verify Nice to have: experience with e-commerce platforms (Shopify a strong plus), consent- mode/privacy compliance, and attribution modeling. Availability & Logistics: Some meetings will require availability between 10:00 AM and 5:00 PM CST We value professionals who communicate proactively and deliver on time [Contract type: Fixed Project Cost To Start] [$800] [Estimated 2-3 weeks max ] To Apply: Please include: 1. A short note on the most stubborn tracking bug you've solved and how you diagnosed it. 2. Specific examples of conversion setups you've built across two or more of these platforms (Google, Meta, TikTok, Pinterest) 3. Your experience with server-side tracking and Conversions API implementations 4. Confirmation you can be available for occasional meetings between 10 AM and 5 PM CST We read every application carefully. Generic or copy-paste proposals will be passed over, so tell us about your actual work. Mandatory Questions: 1. Which tools do you use to verify that a conversion event is firing correctly, and what's your step-by-step process? 2. Walk us through how you'd implement Meta's Conversions API alongside the existing pixel without double-counting conversions. 3. Describe a time when platform-reported conversions didn't match actual sales. How did you find the cause? 4. How many years have you specifically spent on paid media tracking (as opposed to campaign management)?