Senior Reputation & Trust Intelligence Manager Google Reviews AI Search Brand Authority SEO Trust

About the Role We are looking for a highly skilled Reputation & Trust Intelligence Manager to build and manage the trust foundation across a growing portfolio of Australian trade, construction, property, and service businesses. This is not a basic review management role. Google and AI search engines are increasingly relying on brand authority, customer sentiment, entity trust, online mentions, and real-world reputation signals to determine which businesses are recommended. Your role will be to ensure our businesses become the most trusted and visible brands within their industries. You will own the systems, strategies, and processes that grow: Google Business Profile authority Customer reviews Brand trust signals AI search visibility Reddit/community reputation Bing indexing and trust Social proof across platforms Local SEO authority About The Business Vision Infrastructure Group Services is a vertically integrated Australian infrastructure group operating across: Roofing Construction Concrete Engineering Remedial Electrical Plumbing Property Digital Marketing We operate multiple brands and locations and are building an advanced AI-powered marketing ecosystem. Our goal is not just to rank websites. Our goal is to build trusted market-leading brands that dominate search results and AI recommendations. Key Responsibilities 1. Google Review Growth & Reputation Management You will become the internal expert responsible for: Building review acquisition systems Creating customer review campaigns Improving review velocity Increasing review quality and relevance Ensuring reviews include natural service/location context Creating SOPs for teams to generate reviews consistently Monitoring competitor review strategies You will work closely with operational teams to ensure every completed job has a reputation growth opportunity. We already have team members experienced in identifying and removing Google reviews that breach Google policies. Your role is to become the strategy leader for reputation growth and protection. 2. AI Search Optimisation & Trust Signals You must understand where search is moving. Traditional SEO is changing. You will focus on: Google AI Overviews Perplexity Gemini Search ChatGPT Search Bing AI search Entity authority Brand mentions Citation building Digital footprint expansion You will research: Why competitors are being recommended What trust signals AI systems are using How brands can become recognised entities How to improve recommendation probability 3. Reddit & Community Authority You must understand genuine community reputation. Responsibilities: Identify relevant Reddit communities Understand conversations happening around industries Build ethical brand participation strategies Monitor brand mentions Identify customer pain points Use community insights to improve marketing You need to understand the difference between: ❌ Fake engagement ❌ Spam posting ❌ Manipulation and: ✅ Genuine authority building ✅ Helpful participation ✅ Brand trust creation 4. Local SEO & Platform Authority You will manage trust signals across: Google Business Profile Bing Places Apple Business Connect Facebook Instagram LinkedIn YouTube Industry directories Local citations Your responsibility is ensuring every business has a complete and authoritative digital footprint. 5. SEO Understanding Required You do not need to be the website SEO specialist, but you must understand: Local SEO On-page signals Off-page authority Backlinks Brand mentions E-E-A-T Entity SEO Search intent Content authority Technical SEO basics You will work alongside our SEO team to improve overall ranking performance. 6. Marketing Intelligence You should understand how trust impacts: Conversion rates Lead quality Paid advertising performance Sales confidence Customer acquisition cost A strong reputation makes every marketing channel perform better. Required Skills Must Have: ✅ Proven experience growing Google Business Profile reviews ✅ Strong understanding of SEO principles ✅ Understanding of AI search trends ✅ Experience with reputation management systems ✅ Excellent written English ✅ Ability to communicate directly with clients ✅ Ability to create SOPs and systems ✅ Strong research ability ✅ Ability to analyse competitors Bonus Skills: Search Atlas experience BrightLocal Whitespark Semrush Ahrefs Google Search Console Reddit marketing experience Content strategy Social media growth AI tools experience Our AI Marketing Environment You will work inside an organisation actively building AI-driven marketing systems. You will collaborate with: Performance marketing specialists Creative AI team SEO team Website developers Business operators Clients We use AI extensively to speed up research, analysis, reporting, and execution. You should be comfortable using AI tools to improve your productivity. What Success Looks Like A successful person in this role will: Increase review volume and quality across brands Build stronger Google Business Profiles Improve AI search visibility Increase brand mentions across the internet Create repeatable reputation systems Identify trust gaps competitors are winning on Build businesses that Google and AI platforms recognise as authorities Important If you do not understand that the future of SEO is moving from keywords to trust, entities, reputation, and authority, this role is not suitable. We are looking for someone who wants to build the future of search, not manage yesterday's SEO. I would also add this person should work directly from the Whitespark 2026 Local Search Ranking Factors mindset shown in the image — especially the movement toward on-page signals, reviews, citations, links, GBP optimisation, and AI search weighting.