Senior Retention Marketer for Fast-Growing Supplement & Membership Brand

Senior Retention Marketer Needed for Large Supplement & Membership Brand We are looking for a senior retention marketer to help improve our email marketing, customer onboarding, flows, campaigns, and customer retention. This is NOT a basic email copywriting role. We need someone who understands strategy, customer psychology, membership retention, segmentation, offers, lifecycle marketing, and how to write emails that generate revenue. This role will start part time and could grow into a larger long term role for the right person. Responsibilities • Welcome flows • New member onboarding • First purchase conversion • Abandoned cart flows • Browse abandonment flows • Post purchase flows • Replenishment flows • Win back flows • Weekly campaigns • Product education emails • Offer strategy • Customer segmentation • Subject line testing • Revenue reporting and optimization What We Care About Most • Strategic thinking • Membership or subscription experience • Ecommerce retention experience • Strong copywriting skills • Experience with health, wellness, supplements, beauty, or DTC brands is a plus To Apply To confirm you read this posting in full, please start your application with: “Retention drives revenue.” Applications that do not include this phrase will not be considered. Please answer the following questions directly in your proposal: 1. What retention/email marketing work have you personally done? 2. Have you worked with membership or subscription businesses? If so, please explain. 3. What results are you most proud of? 4. What would you audit first in an email account for a supplement and membership brand? 5. Are you strongest in strategy, copywriting, design, or all three? 6. A member joins but never places a first order. Walk us through what you would send them and why. 7. What percentage of revenue should a healthy supplement brand generate from email and retention marketing, and why? Applications with incomplete answers will not be reviewed. Please Include • Examples of flows you have built or improved • Examples of campaigns you have written • Any measurable results you helped achieve Paid Test Project Qualified candidates may be invited to complete a small paid test project. The test project will include: • Reviewing a sample welcome flow • Identifying the biggest opportunities for improvement • Rewriting one email based on a provided brief We are looking for the actual person doing the work, not an agency account manager. If you’re applying as part of an agency, please clearly state who will be handling the account day to day. Long term opportunity available for the right person.