Senior Retention Marketing Manager (Klaviyo) II

Remote | Long-Term Role | Fixed Monthly Retainer Compensation: $2,000–3,500/month depending on experience and demonstrated capability. Performance bonuses available for exceptional results. About Tuff Pupper Tuff Pupper is an established dog gear brand generating approximately $8M+ annually. Most revenue currently comes from Amazon, but we are actively growing our Shopify direct-to-consumer business. We currently have: ** 70+ active products ** 10–15 new product launches per year ** Approximately 30,000 email subscribers ** Very limited recent campaign activity ** Significant opportunity for list reactivation, segmentation, cleanup, and retention growth ** Dedicated Shopify/CRO support already in place The list has not been consistently marketed to and should be treated as a dormant asset that needs to be rebuilt carefully. Our goal is to turn email into a meaningful revenue channel while increasing repeat purchases, customer retention, and lifetime value. What We Need We are NOT looking for: ** A basic email scheduler ** Someone who waits for instructions ** Someone who simply sends whatever campaigns we tell them to send We ARE looking for: ** Someone who takes ownership of retention marketing ** Someone who learns the product catalog ** Someone who understands seasonality ** Someone who develops campaign ideas ** Someone who asks questions and seeks context ** Someone who proactively recommends what should be promoted and why The successful candidate should have experience with: ** Re-activating dormant email lists ** Gradually rebuilding sending reputation and engagement ** Improving deliverability ** Establishing sustainable campaign cadence ** Building long-term retention systems We are not looking for someone who simply sends promotional emails. We are looking for someone who can help turn an underutilized email list into a meaningful revenue channel. The right candidate should reduce founder workload, not increase it. The Role You will own Klaviyo and retention marketing. You will be responsible for: ** Campaign planning ** Campaign execution ** Segmentation ** Lifecycle marketing ** Customer retention ** Product merchandising within email ** Promotional calendar development You will work alongside our existing Shopify/CRO resource but will own the email channel. Core Responsibilities Campaign Strategy & Execution ** Plan and execute weekly campaigns ** Develop promotional, educational, and seasonal campaigns ** Create campaign calendars ** Balance product promotion with customer value ** Identify opportunities proactively Product Merchandising ** Learn the product catalog ** Understand product seasonality ** Determine which products deserve visibility ** Build product ecosystem campaigns ** Create cross-sell and bundle opportunities ** Support product launches through email Segmentation & Lifecycle ** Improve audience segmentation ** Increase repeat purchase rates ** Improve customer retention ** Develop reactivation campaigns ** Improve customer lifetime value ** Optimize customer journeys List Reactivation & Deliverability ** Develop and execute a list reactivation strategy ** Segment engaged and unengaged subscribers ** Improve list health ** Improve deliverability ** Establish a safe campaign ramp-up plan ** Monitor engagement and inbox placement Flow Optimization ** Review and improve existing flows ** Build high-impact flows where needed ** Improve post-purchase cross-sell opportunities ** Improve win-back performance Reporting ** Track campaign performance ** Track retention performance ** Provide recommendations and next steps ** Identify opportunities for improvement Important One of the most important parts of this role is discovery. Before building campaign calendars or recommending products, we expect you to understand: ** Which products are priorities ** Which launches are important ** Which categories perform best ** Which products are seasonal ** Which customer segments matter most ** What business goals we are trying to achieve The successful candidate naturally asks questions and seeks context before making recommendations. If your normal approach is to wait for the client to provide all strategic direction, this role is not a fit. What Success Looks Like Within the first 60–90 days: ** Successfully reactivates and segments the subscriber base ** Establishes a sustainable campaign cadence ** Improves deliverability and list health ** Demonstrates strong understanding of the product catalog ** Demonstrates strong understanding of customer segments ** Creates thoughtful promotional calendars ** Brings proactive campaign and merchandising recommendations ** Requires minimal founder involvement in day-to-day email planning ** Generates measurable email-attributed revenue growth To Apply Please answer the following: Walk us through your process for learning a new ecommerce brand. What questions would you ask before creating a 90-day campaign calendar? How do you determine which products should receive the most visibility? Describe a situation where you identified an opportunity that the client had not identified themselves. Describe a campaign or retention strategy you are most proud of. Provide examples of brands where you owned Klaviyo, retention marketing, or lifecycle strategy. What would your first 30 days look like at Tuff Pupper? You inherit a 30,000-subscriber list that has received very little campaign activity over the last year. Walk us through exactly how you would: ** Assess list health ** Segment the audience ** Reactivate subscribers ** Protect deliverability ** Build a campaign schedule for the first 60 days Please be as specific as possible. Hiring Process Shortlisted candidates will participate in a strategy interview. We are evaluating: ** Ownership ** Curiosity ** Communication ** Strategic thinking ** Business judgment Technical Klaviyo skills are important, but ownership, initiative, and commercial thinking are equally important.