Senior SEO Authority Strategist & Digital PR Link Builder

We are looking for a senior SEO authority-building specialist to help us close a clear trust and backlink gap against competitors in Google. Our technical SEO is largely complete and our website/content quality is stronger than several competitors. However, some less-developed competitors appear to outrank us because they have more established backlink profiles, links from related businesses, older domains and stronger perceived authority. We need someone who can identify exactly where that authority gap is coming from and build a serious, safe strategy to close it. This is not a generic “get us backlinks” role. We need a specialist who understands competitive SEO, digital PR, editorial outreach, topical authority, local/business trust signals and long-term link acquisition. We are a premium car import company in Cyprus. We help clients source, import, register and deliver cars from Japan, the UK and other markets. Our priority is improving organic visibility for high-intent searches around: * Importing cars to Cyprus * Cars from Japan * Cars from the UK * Car import taxes, duty and VAT * Used car importing * Car sourcing and registration in Cyprus * Premium and performance car imports What we need from you Your first task will be to diagnose the gap properly, not just start sending outreach emails. Within the first 10 business days, we expect: * A competitor backlink-gap analysis. * Identification of which competitor links are genuinely valuable versus low-value/network/spam links. * A map of the pages and keyword groups most limited by authority. * A realistic 90-day authority-building plan. * A list of priority link opportunities and target website categories. * Recommended content, assets, guides, data, stories or PR angles that would make us easier to link to. * A transparent reporting structure for outreach and placements. After that, you will execute the strategy. Your ongoing responsibilities * Build genuinely relevant, high-quality backlinks that improve rankings and brand trust. * Secure editorial placements on real websites with real audiences. * Conduct strategic outreach to automotive, Cyprus, business, finance, logistics, travel, expat and consumer-advice websites where relevant. * Pursue digital PR opportunities, founder stories, expert commentary, features, interviews and useful industry content. * Help us create linkable assets such as import-cost guides, tax calculators, comparison pages, market data, car-buying resources or research pieces. * Strengthen trust signals around the business through legitimate local, business and industry references. * Build links to the right commercial and informational pages, not only the homepage. * Recommend where our existing content or landing pages need improvement before outreach. * Report clearly on every opportunity, outreach action, live placement, target URL, anchor text, authority/relevance, estimated traffic and cost. What high quality means to us We want links that are: * Relevant to automotive, importing, Cyprus, logistics, finance, business, expat life or related audiences. * Editorially placed and useful to readers. * On real websites with credible audiences and genuine traffic. * Contextual and naturally integrated into content. * Valuable even without Google. * Built with a safe and natural anchor-text profile. * Part of a broader authority strategy, not isolated placements. We care much more about relevance, trust, traffic and long-term value than inflated DR/DA numbers. What we do not want Do not apply if your approach relies on: * PBNs or expired-domain networks. * Link farms or guest-post farms. * Automated spam outreach. * Web 2.0 links, profile links, comments or forum spam. * Fake traffic or manipulated DR/DA metrics. * Undisclosed paid placements. * Mass directory submissions. * Packages like “50 DA70 backlinks per month.” * Guaranteed rankings. We are willing to pay properly for genuine quality, but we need full transparency. Ideal background * Proven experience building authority for competitive commercial websites. * Strong understanding of modern SEO, topical relevance, entity trust and link risk. * Experience with digital PR, editorial outreach and content-led link acquisition. * Ability to analyse competitors and explain why they rank. * Experience with local SEO and/or international service businesses. * Automotive, logistics, finance, import/export or Cyprus-market experience is a strong advantage. * Strong written English and professional outreach ability. * Clear reporting and reliable communication. Important We need early momentum, but we do not want shortcuts that create long-term risk. The goal is to build a durable authority moat around the brand and close the gap against competitors over the next 90 days and beyond. When applying, please send 1. A brief explanation of how you would approach an authority gap where technically weaker competitors outrank a stronger website. 2. Examples of backlink, digital PR or authority-building work you have completed for competitive businesses. 3. A sample competitor backlink-gap analysis or authority roadmap, if possible. 4. Your view on the best link types to prioritise for a premium car import business in Cyprus during the first 90 days. 5. A sample of your reporting format. 6. Your pricing structure: strategy, outreach, digital PR, content and placements. 7. Confirmation that you do not use PBNs, spam, link farms, fake traffic or undisclosed low-quality placements. 8. Whether you are open to starting with a paid strategy/audit phase before moving into a monthly ongoing campaign. We will prioritise candidates who show strategic thinking, strong judgement, transparent processes and evidence that they can build real authority rather than sell generic backlinks.