Senior SEO & AI Search (GEO) Specialist

About Butler & Co Advisory Butler & Co Advisory helps professional service firm owners: in accounting, consulting, real estate, medical, and marketing — scale their businesses without burning out. We work with founders who've built something real and are ready for their next stage of growth, giving them the strategy and systems to get there sustainably rather than through constant hustle. As we head into 2026, organic and AI-driven search visibility is a foundational piece of that growth strategy. We're looking for a senior specialist to help us build a search presence that compounds over time, reducing our reliance on paid channels and establishing Butler & Co as a genuine authority our audience finds on their own. The Role We need a hands-on SEO & AI Search specialist who can both diagnose and execute, someone equally comfortable running a technical audit in Ahrefs or SEMrush as they are implementing fixes directly in our CMS, and who understands how search itself is changing as AI tools like ChatGPT and Perplexity become a starting point for research. This isn't a "hand over a report and walk away" engagement. You'll be doing the strategic thinking and the hands-on execution, working closely with our operations lead to make sure your SEO work connects cleanly with our existing landing pages and lead-tracking setup. How we're structuring this hire: We're starting with a paid trial project (details below) rather than committing to an open-ended contract on day one. If it's a strong mutual fit, that leads into a 3-month part-time engagement at the hours and rate above, with a clear path to an expanded, ongoing retainer after that. We're upfront about this because we're looking for someone who wants a stable, long-term working relationship — not a series of one-off gigs. What You'll Own Run a full technical and content audit of our website, identifying ranking gaps and opportunities Build a keyword strategy centered on our core audience: accounting, consulting, real estate, medical, and marketing firm owners Structure content (FAQs, comparison pages, authority pieces) so it's easily surfaced and cited by AI search tools, not just ranked in traditional results Implement on-page SEO, site structure, and technical fixes directly in our CMS Document findings and hand-off notes clearly so they connect with our GoHighLevel-based landing pages and funnels, coordinated through our ops lead Provide light, digestible reporting on progress and impact The Trial Project (Paid) Before we commit to an ongoing engagement, we'll start with a paid trial: a technical and content audit of a defined section of our website, delivered as a prioritized action plan (not a raw data export). This is real work we need done — useful to us regardless of outcome — and it's the best way for both sides to confirm fit before going further. Expect this to take 2 hours, compensated at the rate above. We're evaluating two things equally: the quality of your diagnosis, and how clearly you communicate it. A dense wall of Ahrefs data isn't what we're after — we want to see "here's what to fix, why it matters, and in what order," written so a non-technical business owner can act on it. Must-Have Skills Technical SEO auditing — proven ability to run and act on full audits using tools like Ahrefs or SEMrush Keyword & content strategy for B2B/professional services audiences — not generic e-commerce SEO AI Search / Generative Engine Optimization (GEO) — demonstrated experience structuring content to be surfaced and cited by AI Overviews, ChatGPT, and Perplexity CMS implementation (Webflow or WordPress) — comfortable working directly in a live site, not just advising Clear, structured reporting and hand-off documentation — you'll be evaluated on this as closely as on technical skill, since your recommendations need to translate cleanly for a non-technical founder and connect with our ops team's GoHighLevel setup Nice-to-Haves Schema markup / structured data expertise Local SEO / Google Business Profile optimization Content writing or editing ability Familiarity with GoHighLevel funnels and landing pages Experience building simple reporting dashboards (Looker Studio, GA4) Why This Role Matters This position sits at the center of a key shift in how Butler & Co attracts clients — moving from paid-lead dependency toward organic, compounding visibility. You won't be one voice among many on a large team; your work will directly shape how the firm is discovered by the business owners it exists to serve. To Apply Please include: One specific example, not a general claim: name the business (or describe it if under NDA), what you changed, and roughly when you saw it show up in AI Overviews, ChatGPT, or Perplexity results. Vague answers here won't move forward. Links to 1–2 sites where you've led technical SEO work, along with the CMS platform used Strong applicants may be asked for a short (15–20 min) async video walkthrough of a past audit before we move to the paid trial — this helps us both confirm fit quickly, with minimal time investment on your end. We're looking to move quickly with the right person — apply soon.