Senior SEO & AI Search Specialist (Freelance / Independent Consultant)

Strict Requirement: Independent Freelancers / Consultants Only. (Agencies, firms, or outsourcing companies will not be considered). About Us We are Ireland’s leading provider of high-performance polymeric contamination control matting, cleanroom flooring, and air purification solutions. Serving critical environments across Pharmaceuticals, Medical Devices, Semiconductors, Data Centres, and Healthcare, we help industry leaders maintain contamination-free environments. Role Summary We are looking for a proactive, self-starting SEO & Digital Marketing Specialist to own and elevate our search strategy. Traditional SEO is evolving rapidly. We don't just want to dominate Google search results—we need to ensure that our products the recommended solution across next-generation AI discovery platforms (such as ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews). As an independent strategist, you will bring fresh ideas, execute end-to-end technical and creative SEO, and support broader digital marketing initiatives to drive qualified B2B leads. Key Responsibilities 1. Modern SEO & AI Search Optimization (GEO / AEO) Organic Search Strategy: Plan, execute, and optimize technical, on-page, and off-page SEO. AI Search Optimization (GEO/AEO): Optimize site structure, content, schema, and entity presence to ensure our website is heavily cited and recommended across ChatGPT, Perplexity, Gemini, SearchGPT, and AI answer engines. Keyword & Intent Research: Target high-intent B2B keywords related to contamination control, cleanroom equipment, and industrial floor safety. Technical SEO & Site Performance: Conduct regular site audits, improve Core Web Vitals, fix crawl errors, and optimize site taxonomy. Authority & Link Strategy: Execute high-value link-building, digital PR, and citation-building within manufacturing, pharma, and industrial sectors. 2. Digital Marketing & Growth Execution PPC & Performance Marketing: Oversee or refine search ad campaigns (Google Ads) to maximize lead conversion efficiency. Content Strategy: Partner on or guide technical content generation (articles, whitepapers, case studies) tailored for facility managers and cleanroom engineers. Analytics & Tracking: Set up and maintain Google Analytics 4 (GA4), Search Console, and tracking metrics to provide clear ROI reporting. 3. Strategy & Ownership Act as an agile self-starter—actively bringing growth experiments, channel strategies, and creative positioning ideas to the business without waiting for direction. Requirements & Qualifications Experience: 4+ years of proven SEO experience (B2B, manufacturing, industrial, or medical technology experience is a major plus). AI Search Fluency: Strong understanding of Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), vector search, and structured data for AI engines. Full-Stack SEO Mastery: Expert knowledge of technical SEO tools (Ahrefs, Semrush, Screaming Frog, Google Search Console, GA4). Broader Digital Marketing Skills: Competence across PPC (Google Ads), content marketing strategy, and basic B2B conversion rate optimization (CRO). Mindset: Highly independent, proactive, analytical, and comfortable proposing and executing new initiatives end-to-end. Work Structure & Terms Daily Commitment: A minimum focused dedication of 4 hours per day (20 hours per week) on our account. Engagement: Direct contract with an individual freelancer/consultant. (No agencies, account managers, or white-label firms). Communication: Direct collaboration with Marketing Manager via email, periodic video calls, and asynchronous updates. How to Apply If you are an independent expert who stays ahead of search algorithms and AI trends, we would love to hear from you. Please submit: Your resume / LinkedIn profile. 2–3 brief examples or case studies showcasing organic traffic growth or AI search wins you executed.