Senior SEO Specialist – Full SEO Audit & Competitor Analysis

We are looking for an experienced SEO specialist to conduct a comprehensive SEO audit and competitor analysis for an established Australian ecommerce business. This is not a basic automated audit. We are looking for actionable insights, opportunities, and a clear roadmap for improving rankings, traffic, and revenue. Scope of Work Technical SEO Audit • Crawl and analyse the website • Identify technical SEO issues • Review site structure and internal linking • Identify indexing and crawlability issues • Review Core Web Vitals and page speed • Review metadata, schema, canonicals, redirects and sitemap setup • Identify quick wins and high-priority fixes Competitor Analysis • Identify our top organic competitors • Analyse competitor traffic and keyword strategy • Review competitor backlink profiles • Identify keyword gaps • Identify content opportunities • Identify pages and keywords driving competitor growth • Review competitor site architecture and SEO strategy Keyword Research • Identify high-value keyword opportunities • Identify low-competition opportunities • Categorise keywords by intent • Prioritise opportunities by potential impact Backlink Analysis • Review current backlink profile • Identify strengths and weaknesses • Identify link-building opportunities • Recommend outreach and acquisition strategies Action Plan • Provide a prioritised SEO roadmap • Separate recommendations into: Immediate fixes (0-30 days) Medium-term opportunities (30-90 days) Long-term opportunities (90+ days) • Estimate expected impact where possible Deliverables • Full SEO audit report • Competitor analysis report • Keyword opportunity report • Backlink analysis • Prioritised action plan • Video walkthrough explaining findings and recommendations Requirements • Proven SEO experience • Experience auditing ecommerce websites • Strong technical SEO knowledge • Experience using tools such as Ahrefs, SEMrush, Screaming Frog, Google Search Console and Google Analytics • Ability to provide strategic recommendations, not just data To Apply Please answer the following: What SEO tools do you use? Provide 3 examples of SEO audits you have completed. What were the biggest wins identified in those audits? What ecommerce websites have you worked on? What would your process be for this project? Please provide sample reports or case studies if available. Important Applications that provide only automated reports or generic SEO recommendations will not be considered. We are looking for someone who can identify opportunities that will materially impact rankings, traffic and revenue.