Senior Shopify Developer Needed for Premium Beauty & Wellness Brand (Oravia)

We're looking for an experienced Shopify developer to lead the development of the e-commerce experience for Oravia, a premium direct-to-consumer beauty and wellness brand. Oravia is being positioned at the intersection of beauty, wellness, and science-backed supplementation, with an initial product range focused on skin health, hair support, and daily wellness. The objective is to create a best-in-class online experience that reflects the quality of the brand while supporting long-term growth and customer retention. We have completed the foundational brand strategy, product positioning, and go-to-market planning, and are now looking for a developer who can translate that vision into a polished, high-performing Shopify storefront. The initial launch will include multiple supplement products, subscription offerings, bundled packages, educational content, and a customer experience designed around trust, simplicity, and conversion. Key responsibilities include: - Shopify store architecture and setup - Theme customization and front-end development - Homepage and landing page implementation - Product and collection page development - Subscription and recurring order functionality - Bundle and upsell experiences - Customer account area - Reviews and social proof integration - Blog and content infrastructure - Analytics and conversion tracking setup - Performance optimization - SEO best practices implementation - Cart and checkout optimization Product pages should effectively communicate: - Product benefits and ingredient transparency - Educational content and supporting information - Customer reviews and testimonials - Subscription options - Frequently asked questions - Brand storytelling and positioning We're looking for someone who understands modern DTC e-commerce beyond development alone. Experience with beauty, skincare, wellness, supplements, consumer products, or subscription-based brands is highly preferred. Please include: - Shopify stores you've developed - Relevant DTC, beauty, wellness, or consumer brand experience - Recommended apps and tools for subscriptions, reviews, and customer retention - Your approach to building a high-converting Shopify experience This is not a simple store setup project. We're looking for a long-term development partner who can contribute strategically, bring proven e-commerce experience, and help establish a premium online presence for the brand.