Senior Shopify SEO Expert Needed for Long-Term E-commerce Growth (UK Market)

We are an established UK business specialising in vehicle security products, including Thatcham-approved GPS trackers, immobilisers and dash cameras. We operate a Shopify website and are looking for a long-term SEO specialist who can demonstrate real results rather than make promises. This is not a quick one-off project. We are looking for someone who wants to become part of our growth over the coming years. Our Current Position Our website already ranks for many relevant keywords, but we know there is significant room for improvement. We have already completed a large amount of technical work and want an expert to take ownership of our SEO strategy and execution. What We Need We are looking for someone who is highly experienced in: Shopify SEO Technical SEO Google Search Console Google Analytics 4 Keyword research Competitor analysis Internal linking Content strategy Schema markup Product page optimisation Collection page optimisation Blog strategy E-commerce SEO Experience within the automotive industry is beneficial but not essential. Deliverables The successful freelancer will: Carry out a complete SEO audit. Analyse our top competitors and explain exactly why they outrank us. Produce a prioritised SEO roadmap. Fix technical SEO issues. Improve indexing and crawlability. Optimise product and collection pages. Create a content strategy based on commercial search intent. Build topical authority. Provide monthly reports with measurable progress. Explain work in plain English rather than hiding behind jargon. What We Don't Want Please do not apply if you: Guarantee "#1 rankings". Buy backlinks or use spam link-building. Use AI to generate generic reports without adding your own expertise. Disappear after the first month. Cannot explain why you're making a recommendation. Outsource all work to junior staff without telling us. We Value Honesty. Accountability. Transparency. Clear communication. Long-term thinking. Data-driven decisions. If something isn't working, tell us. We'd rather hear the truth than excuses. How Success Will Be Measured Success will be judged on measurable improvements, including: Increased organic traffic. Growth in relevant keyword rankings. Higher Google Search Console impressions and clicks. Improved conversions from organic traffic. Better indexing. Increased revenue generated through SEO. To Apply Please include: Three Shopify websites you have personally improved. Before-and-after SEO results. Your approach for the first 90 days. Which SEO tools you use daily. Your biggest SEO success story. What you think most SEO agencies get wrong. Why you are different. Finally, begin your proposal with the words: "I read the entire brief." Applications that don't include this phrase will be ignored, as attention to detail is important to us. We are looking for a genuine SEO professional who wants a long-term partnership and is proud to be judged on results. Important: We are looking for a long-term SEO partner, not an agency that outsources work without telling us. If you use subcontractors, please disclose this in your proposal.