Senior Social Media Strategist — Ecommerce Brand (Not a Posting Role)

We sell apparel online through multiple niche social accounts on Instagram and X/Twitter. Each account serves a different audience and has a different function (brand, monetization, ecommerce). We already have an execution team in place: community manager, video editor, scheduling assistant, and store operations. What we're missing is the strategic brain coordinating all of it and turning social into consistent sales growth. YOUR ROLE You own content and commercial strategy across all accounts. You write briefs, not posts. You build the monthly promo calendar. You read data and make decisions based on it. You coordinate collaborations with external creators. You spot opportunities and run experiments to improve results month over month. You don't write copy, schedule posts, edit video, or handle customer service. That's already covered. WHO WE'RE LOOKING FOR Senior-level social media strategist with a track record of turning audiences into buyers, not just growing followers. Highly organized. Comfortable with data. Strong visual taste. Strong English comprehension — our audience is English-speaking, but the team writes the copy. Proactive and autonomous — you bring proposals and spot problems before we ask, instead of waiting for direction. Bonus if you have experience in ecommerce or fashion/apparel, managing small creative teams, or working with X/Twitter specifically. HOW WE START Paid trial phase (hourly, 15 hrs/week): you audit the current setup, align with us, and propose your system. If we're a good fit, we move to a fixed monthly retainer + performance bonus tied to real results. TO APPLY Skip the generic intro. Just answer this: We run niche fan accounts for films and TV shows, selling themed apparel. In 2-3 sentences, what would be your first strategic move if you took over our social channels?