Senior Social Media Strategist (Fashion eCommerce | Luxury Women's Fashion)

We are a fast-growing **US-based women's fashion eCommerce brand** looking for an experienced **Social Media Strategist** to develop and execute a data-driven social media growth strategy. **Important:** This is **NOT** a content creator, graphic designer, video editor, community manager, or social media posting role. We already have designers and content creators. We need someone who can build the strategy that drives growth, engagement, and revenue. ### What You'll Do * Develop a comprehensive social media strategy aligned with our business goals. * Build monthly and quarterly growth roadmaps for Instagram, TikTok, Pinterest, Facebook, and other relevant platforms. * Analyze competitors and identify opportunities to outperform them. * Define content pillars, campaign strategies, posting frameworks, and audience growth tactics. * Create platform-specific strategies instead of using the same approach everywhere. * Recommend influencer, UGC, and creator collaboration strategies. * Plan seasonal campaigns, product launches, promotions, and fashion marketing initiatives. * Work closely with our designers, video editors, copywriters, and marketing team to ensure strategy execution. * Track KPIs and optimize based on data. * Analyze engagement, reach, follower growth, website traffic, and conversions. * Stay updated with the latest social media algorithms, trends, and best practices. ### Required Experience 5+ years of experience as a Social Media Strategist. Must have worked with US or European fashion eCommerce brands. Proven success creating and executing social media strategies for international women's fashion, luxury fashion, bridal, formal wear, or apparel brands. Strong understanding of Instagram, TikTok, Pinterest, Facebook, and YouTube growth strategies. Experience building strategies that drive brand awareness, organic follower growth, engagement, website traffic, and revenue. Strong analytical mindset with experience using platform insights, Meta Business Suite, Google Analytics, and social media reporting tools. Experience collaborating with creative teams, marketing teams, designers, and video editors to execute strategic campaigns. Excellent communication, strategic thinking, and project management skills. To Apply ### Important to Have * Experience with luxury, bridal, formal wear, or women's fashion brands. * Knowledge of influencer marketing and UGC strategies. * Experience with Meta Business Suite, Pinterest Analytics, Google Analytics, and social media reporting tools. ### To Apply Please include: 1. Links to 3–5 international brands you've created social media strategies for. 2. Explain your role on each project. 3. Share measurable results (follower growth, engagement, reach, conversions, or revenue impact). 4. Describe your approach to building a social media strategy for a fashion eCommerce brand. 5. Start your proposal with **"Fashion Strategy Expert"** so we know you've read the entire job description.