Senior PR Specialist for Cybersecurity &/or B2B SaaS

We are a boutique B2B marketing agency specializing in Cybersecurity, Industrial, and B2B SaaS looking for a senior PR Specialist to join our virtual team and own earned media strategy. Your Focus: You won't just be pushing press releases. You will be building strategies that cut through the noise of 3,500+ vendors fighting for the same CISO’s attention. Key Responsibilities: - Earned Media Strategy: Develop and execute high-impact campaigns targeting Tier-1/2 tech/business media and trade publications. - Thought Leadership: Leverage our clients' threat research and technical insights to drive original storytelling. - Impact Measurement: Report success based on share of voice and PR-attributed pipeline not just clipping counts. What We’re Looking For: - Domain Expertise: You have a proven track record in Cybersecurity or B2B SaaS and understand the enterprise customer journey - Active Network: You have existing working relationships with relevant editors, journalists, and industry voices - Metric-Driven Mindset: You know how to align PR activities with specific business goals (Lead Gen, POC requests, brand authority). - Collaboration: Ability to work across US (West Coast) and European time zones.