Senior Web & Product UI Designer for Premium B2B SaaS (Marketing Site + App Dashboard)

We're a funded software company preparing to launch a new AI-powered B2B SaaS product. Full details are shared under NDA with shortlisted candidates. We're looking for an exceptional designer to own the complete visual experience: the public marketing site and the product's web application (user dashboard and admin panel). This is a design-only engagement. Development is handled in-house. You'll work directly with the founder, so decisions are fast and there's no committee. The aesthetic we're after: the credibility and editorial restraint of harvey.ai, married to the product clarity and approachability of serif.ai. Premium enough that an enterprise buyer trusts it, plain enough that a small-business owner instantly gets it. For product UI polish, think linear.app and stripe.com quality bars. If those four references mean something to you, we'll get along. Scope and deliverables: 1. Visual identity (lite). Typography system, color palette, logo lockup treatment (the logo mark itself may be provided), light and dark mode tokens. 2. Marketing site. Homepage of roughly 10 sections (annotated wireframes with real copy provided) plus 3 subpages: pricing, security/trust, about. Desktop and mobile. 3. Product web app. A 7-screen dashboard (annotated grayscale wireframes provided) plus a 5-step onboarding wizard flow. Includes empty states, locked/upgrade states, and approval components. 4. Handoff. Organized Figma source with components and design tokens (type scale, spacing, color variables), ready for a TypeScript/React implementation. Requirements: - Portfolio showing both marketing sites and product UI for B2B SaaS. Please link 2 or 3 directly relevant projects, live sites preferred over dribbble shots. - Strong typography instincts, comfortable with an editorial, serif-forward direction - Figma expert with experience delivering token-based handoffs to developers - Available to start within a week, target timeline 3 to 4 weeks total - Fluent written English, async-friendly (Loom walkthroughs welcome) NDA signature required before product details are shared. There's potential for ongoing work. This product will keep shipping, and we'd love a long-term design partner. IF you contact us outside of upwork your application will be auto declined.