Senior Website Copywriter & Brand Strategist — Premium One-Pager for a Professional Services Brand

PROJECT OVERVIEW WETHAQ is a Saudi professional services brand specializing in legal advisory and business matters, serving foreign investors, international companies, Saudi companies, and business owners. We're hiring an expert website copywriter and brand strategist to create the English-language copy for our premium one-page website. This is not a blog article, SEO content, or a standard service page. This website will be the primary public face of our brand. Its purpose is to establish credibility, communicate a clear strategic positioning, and convert visitors into qualified leads. This first engagement is scoped as a one-page website. We see it as the opening phase of a long-term collaboration: the copywriter we select may continue working with WETHAQ on future website pages, multilingual localization (Arabic and Chinese), ongoing content strategy, and broader brand development as the relationship grows. ABOUT WETHAQ WETHAQ is a Saudi Arabian professional services brand specializing in legal advisory and business matters, positioned as "your trusted legal partner in Saudi Arabia." We serve foreign investors, international companies, Saudi companies, and business owners on high-value legal and business matters. Our brand should feel premium, international, strategic, and commercial, closer in tone to firms like McKinsey, PwC, EY, or KPMG than a traditional law firm website. IMPORTANT: MULTILINGUAL REQUIREMENT This engagement covers English copy only, but the content will later be professionally localized into Arabic and Chinese. You must write in a way that translates cleanly across languages. Please: use international English, avoid culture-specific idioms and wordplay that don't translate well, choose terminology that can be accurately localized, and maintain a logical structure suitable for multilingual websites. We need someone capable of creating content that becomes a premium multilingual website, not simply an English website. SCOPE OF WORK You will: - Recommend the overall website structure and information hierarchy - Recommend positioning and messaging strategy - Write the hero section, headlines, and value propositions - Write the "About WETHAQ" and "Why WETHAQ" sections - Recommend trust-building elements and calls-to-action - Improve our overall conversion strategy - Think critically and challenge our assumptions where appropriate We are hiring a strategic partner who improves our thinking, not someone who simply executes instructions. SERVICES TO INTRODUCE (STRATEGICALLY, NOT IN DETAIL) Corporate & Commercial, Foreign Investment, Investor Services, Commercial Contracts, Real Estate, Intellectual Property, Litigation, Arbitration, Debt Recovery, and Premium Residency. TARGET AUDIENCE (IN PRIORITY ORDER) 1. Foreign investors 2. International companies 3. Saudi companies 4. Business owners WRITING STYLE Premium. International. Strategic. Commercial. Executive. Closer to McKinsey or PwC than a traditional law firm website. REQUIRED EXPERIENCE This is an expert-only engagement. Ideally you have prior experience writing websites for law firms, consulting firms, financial services, professional services, or premium B2B companies. PORTFOLIO REQUIREMENTS (MANDATORY) Please apply only if you can share live, published websites you personally wrote, ideally your strongest homepage example and other professional services website examples. Priority will be given to candidates who can clearly explain their exact role, messaging strategy, positioning strategy, and conversion strategy for each portfolio piece. BUDGET NOTE This first engagement is scoped and priced as a one-page website (maximum budget: USD 1,000). We're intentionally keeping the scope tight and focused: a single, high-impact page rather than a full site. We view this as the first phase of a long-term relationship, not a one-off project. Candidates who deliver excellent strategic work here will be strongly considered for continued work with WETHAQ, including additional pages, multilingual localization, ongoing content strategy, and future brand development, at rates that reflect that broader, longer-term scope. WHO WE'RE LOOKING FOR We are not looking to hire multiple freelancers for this project. We are looking for one exceptional strategic partner. The candidate we select will become WETHAQ's preferred website copywriter for future website pages, multilingual localization, content strategy, and brand development as our needs grow. SELECTION PROCESS Shortlisted candidates will be invited to complete a short, paid strategic writing exercise before we make a final decision. This exercise is designed to evaluate strategic thinking, positioning, messaging, and website copywriting ability, not simply writing quality. HOW TO APPLY Please answer the screening questions and include 2-3 links to live websites where you personally wrote the copy.