Senior White Hat Link Building & Digital PR Specialist

# Senior White Hat Link Building & Digital PR Specialist ## Position Overview We are looking for an experienced **White Hat Link Building Specialist** who understands how to build **real authority**, not just increase link counts. Our goal is to earn **high-quality, relevant backlinks** that improve search rankings, domain authority, AI search visibility, and long-term organic growth. **If your strategy involves buying cheap links, using PBNs, automated software, spammy guest posts, or low-quality directories, this position is NOT for you.** We are only interested in ethical, sustainable, white-hat SEO practices. --- ## What You'll Do * Develop and execute high-authority link acquisition campaigns. * Secure backlinks from authoritative, relevant websites within our industries. * Build relationships with publishers, journalists, bloggers, organizations, and industry leaders. * Identify high-value backlink opportunities through competitor research. * Create outreach campaigns that generate editorial backlinks. * Pitch guest articles to reputable publications. * Earn resource page links, niche citations, expert mentions, and editorial placements. * Identify broken-link opportunities and reclaim lost backlinks. * Help increase our site's topical authority and trust. * Monitor backlink quality and remove or disavow harmful links when necessary. * Work alongside our SEO team to support content marketing initiatives. --- ## Required Experience You should have proven experience with: * White Hat Link Building * Digital PR * Editorial Outreach * HARO / Connectively alternatives * Competitor Backlink Analysis * Link Gap Analysis * Authority Building * Content Outreach * Relationship Building * SEO Strategy Experience with these tools is preferred: * Semrush * Ahrefs * Majestic * Moz * Google Search Console * BuzzStream * Pitchbox * Hunter.io * Respona or similar outreach platforms --- ## What We DO NOT Want Please do **NOT** apply if your strategy includes: * PBNs (Private Blog Networks) * Link Farms * Spam Directories * Fiverr Links * Forum Spam * Blog Comment Spam * Automated Link Building * Profile Links * Web 2.0 Spam * AI-generated spam outreach * Mass guest posting on low-quality websites * Paid links that violate Google's Search Essentials * Any black-hat or gray-hat SEO tactics We value **quality over quantity** every single time. One excellent backlink is worth far more than hundreds of low-quality links. --- ## What Success Looks Like Our ideal candidate will help us: * Increase Domain Authority / Domain Rating naturally. * Improve rankings for competitive keywords. * Earn backlinks from trusted, authoritative websites. * Build long-term topical authority. * Increase Google's trust in our websites. * Improve visibility in AI-powered search engines such as ChatGPT, Google AI Overviews, Gemini, and Perplexity. * Build a backlink profile that remains strong through future Google algorithm updates. --- ## What We're Looking For We're searching for someone who: * Thinks strategically, not tactically. * Understands Google's quality guidelines. * Values reputation over shortcuts. * Can explain why every backlink has value. * Focuses on relevance, authority, and trust. * Has excellent written communication skills. * Is organized and can track outreach campaigns. * Can provide regular reports with measurable results. --- ## To Apply Please include: 1. Examples of successful backlink campaigns you've completed. 2. Websites where you've earned editorial backlinks. 3. The strategies you use to acquire high-quality links. 4. Tools you use for outreach and research. 5. A sample backlink report. 6. Your favorite white-hat link building strategy and why it works. 7. Case studies showing measurable SEO improvements. Applications without examples or case studies will not be considered. --- ## Our Philosophy We are building long-term, industry-leading websites. We are not interested in shortcuts or inflated backlink numbers. We are looking for a true SEO professional who understands that **authority, trust, relevance, and editorial quality** are the foundation of sustainable search growth. If that's how you build links, we'd love to hear from you.