Senior Wix Studio/Velo Developer

Senior Wix Studio / Velo Developer (eCommerce + CRO) Building a Premium Maternal Wellness Brand Project Type: Contract, tbd hours Location: Remote Platform: Wix Studio + Velo About Us Nourish Mother is a premium maternal wellness company redefining how mothers are nourished during pregnancy, postpartum, and recovery. We are not looking for someone to simply build pages. We are looking for a technical partner who understands how to build beautiful, high-converting digital experiences that remove friction and increase sales. Our website is already live. We are entering the optimization phase and want to continually improve conversion rates, checkout experience, mobile UX, and overall customer journey. What You’ll Do You’ll work directly with the founders to continually improve our Wix Studio website. Responsibilities include: ● Build custom functionality using Wix Studio and Velo (JavaScript) ● Develop scalable CMS-driven pages ● Improve mobile UX and conversion rates ● Simplify navigation and customer journeys ● Reduce checkout friction ● Optimize landing pages for conversion ● Improve page speed and Core Web Vitals ● Build custom forms and dynamic content ● Create reusable components ● Integrate third-party APIs ● Build backend web modules ● Implement event tracking and analytics ● Improve accessibility and responsive design ● Troubleshoot bugs and performance issues Current Priorities We’re looking for someone who can help us with projects such as: Conversion Optimization (CRO) ● Increase completed purchases ● Reduce cart abandonment ● Implement new wireframes ● Improve mobile purchasing experience ● Optimize landing pages ● Simplify user flows ● Improve CTA placement ● Improve trust signals ● Optimize gifting flows Checkout Optimization Experience with: ● Native Wix Checkout ● Apple Pay ● Google Pay ● Express Checkout ● Guest Checkout ● Checkout UX ● Cart optimization ● Bundle products ● Gift cards ● Promotional codes Wix Development Must have strong experience with: ● Wix Studio ● Velo ● JavaScript ● Wix CMS ● Dynamic Pages ● Datasets ● Repeaters ● Custom Forms ● Backend Web Modules ● Wix APIs ● Custom Code ● CMS Collections ● Data Hooks API Integrations Experience integrating: ● REST APIs ● JSON ● Webhooks ● Payment systems ● Fulfillment systems ● CRM platforms ● Email marketing platforms ● Shipping providers Analytics Experience integrating: ● Google Analytics ● Google Tag Manager ● Meta Pixel ● Conversion API ● Enhanced Ecommerce ● Custom Events ● Funnel Tracking ● Heatmaps (Microsoft Clarity or Hotjar) UX / UI Must understand: ● Mobile-first design ● Information architecture ● User journeys ● Navigation optimization ● Editorial layouts ● Responsive design ● Accessibility ● Page hierarchy ● Trust-building design ● Premium luxury eCommerce Required Qualifications ● 5+ years building production websites ● 3+ years with Wix Studio ● Advanced Velo (JavaScript) experience ● Strong understanding of REST APIs and JSON ● Experience with payment integrations ● Strong debugging skills ● Excellent communication ● Fluent English Bonus Experience Experience with any of the following is a plus: ● Meal delivery ● Food & beverage ● Health & wellness ● Luxury consumer brands ● Subscription businesses ● DTC eCommerce ● CRO (Conversion Rate Optimization) ● A/B Testing ● Microsoft Clarity ● Figma The Type of Person We’re Looking For You don’t just build websites. You think like a product owner. You notice unnecessary clicks. You question friction. You think about how every page influences conversion. You care about customer psychology as much as clean code. If you see a checkout that requires one extra click, it bothers you. You are a team player and work well with women founders. You are focused on aesthetics and performance equally. That’s the mindset we’re looking for. To Apply Please include: 1. Three Wix Studio websites you’ve personally developed. 2. Examples of custom Velo functionality you’ve built. 3. Examples of API integrations you’ve completed. 4. An example where you improved a website’s conversion rate or checkout experience. 5. Your hourly rate or fixed-price proposal. 6. Your availability (hours per week). 7. Why you’re a good fit for this project. Our Goal We’re building more than a beautiful website—we’re building a premium digital experience that makes it effortless for customers to discover, trust, and purchase from Nourish Mother. We’re looking for someone who wants to become an ongoing technical partner and continuously improve the site as we grow.